Lyle Lamb created an article,
What Is an SPF Record?An SPF (Sender Policy Framework) record is a DNS TXT record that lists the IP addresses or servers authorized to send email on behalf of your domain. When an email is received...
Lyle Lamb created an article,
Confirming an email address is a manual process where your contact clicks a confirmation link to tell their email provider they want to receive marketing emails from you. This improves deliverabili...
Lyle Lamb created an article,
Email marketing is one of the most powerful ways to connect with your audience. But with that power comes responsibility: you must give recipients an easy and transparent way to unsubscribe from yo...
Lyle Lamb created an article,
Log in to your Keap application. Navigate to the Send a Broadcast email section: For Pro / Max users: go to Marketing → Email broadcasts. For Classic users: go to Marketing → Email & Broadcasts. ...
Lyle Lamb created an article,
As you grow your list of engaged customers, it's natural to also accumulate contacts who become unengaged over time. If you haven’t cleaned your email list recently, now is a great time to do so. U...
Lyle Lamb created an article,
Email reputation is a crucial component of email deliverability. ISPs evaluate trustworthiness using signals like authentication, engagement, complaint and bounce rates, and sender behavior. A stro...
Lyle Lamb created an article,
Email engagement refers to how actively your contacts interact with your emails. It measures actions like opens, clicks, and some form submissions and how recently those actions occurred. We measur...
Lyle Lamb created an article,
Maintaining good list hygiene is essential for strong email deliverability. Automated List Management helps by automatically assigning engagement-based statuses to your contacts. Engagement Statuse...
Lyle Lamb created an article,
Keap uses a shared IP pool to send outbound email. These IPs and their reputations are actively managed by Keap’s Postmaster, Compliance, and Deliverability teams. Because the system is dynamic, th...
Lyle Lamb created an article,
Gaining explicit permission for email marketing is not only a best practice—it’s required by Keap and most reputable email service providers. Sending marketing emails without permission damages you...
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