Why Toll-Free Message Verification Is Required for Text Broadcasts in the US and Canada

Telecom carriers in the United States and Canada require all businesses using toll-free numbers for text messaging to complete a Toll-Free Message Verification process. This requirement applies to the Keap™ Marketing Number used to send text message broadcasts. Completing verification ensures your messages are delivered reliably and protects your business from being flagged or blocked by carriers. Without verification, text message broadcasts sent through your Keap™ Marketing Number may be delayed or undelivered.

How Toll-Free Message Verification Works in Keap

The next time you attempt to send a text message broadcast using your Keap™ Marketing Number, a verification form will appear automatically. The verification form will prompt you to add or update your business information before the broadcast can be sent. Complete all required fields in the verification form and submit the form to proceed with your text message broadcast. You will only need to complete the verification form once, or again if your business information changes.

The screenshot below shows the Toll-Free Message Verification form that appears when you attempt to send a text message broadcast through your Keap™ Marketing Number. The form displays fields for your business information that must be completed and submitted before the broadcast is sent.

For more information about Toll-Free Message Verification requirements from telecom carriers, see the Toll-Free Message Verification for US and Canada guide from Twilio.

Frequently Asked Questions

What does this article cover?

This article covers the Toll-Free Message Verification requirement for text message broadcasts sent through the Keap™ Marketing Number in the United States and Canada, and how to complete the verification form when prompted. This article does not cover how to set up your Keap™ Marketing Number or how to create a text message broadcast. For Marketing Number setup instructions, see how to set up your Keap Business Line phone number.

When will I be prompted to complete Toll-Free Message Verification?

The Toll-Free Message Verification form will appear automatically the next time you attempt to send a text message broadcast using your Keap™ Marketing Number. The form will not appear for individual one-to-one messages — it applies specifically to text message broadcasts sent to a list of recipients.

Do I need to complete verification more than once?

You will only need to complete the Toll-Free Message Verification form once. The form may appear again if your business information changes and needs to be updated. After the initial verification is submitted and approved, you will not be prompted again unless your information requires an update.

What happens if I do not complete Toll-Free Message Verification?

If Toll-Free Message Verification is not completed, text message broadcasts sent through your Keap™ Marketing Number may be blocked or filtered by telecom carriers in the United States and Canada. Completing verification ensures your broadcasts are delivered reliably to your contacts.