Knowing whether customers can find your business online (on Google, Bing, and AI-powered search tools)  helps you make smarter decisions about your online presence without needing to be a marketing expert. The AEO & SEO Dashboard pulls your most important visibility data into one place so you can see at a glance how your website and business listings are performing. This article covers every metric on the AEO & SEO Dashboard and explains what each one means for your business. Click any metric tile to open a full detailed report for that metric.

Why Your AEO & SEO Dashboard Matters

Most business owners don't have time to monitor multiple platforms to find out whether their marketing is working. The AEO & SEO Dashboard pulls your most important visibility data into one place, so you can see at a glance whether customers are finding you on Google, Bing, and AI-powered search tools, and whether your website is performing well enough to keep them there.

Search behavior is changing. Customers are increasingly getting answers directly from AI tools like Google's AI Overviews without clicking through to websites. The AEO (Answer Engine Optimization) section of the dashboard shows you how often your business appears in those AI-generated results and how much traffic AI search is driving to your site. Understanding both traditional SEO and AI search performance gives you a complete picture of your online visibility.

How to Access Your AEO & SEO Dashboard

To access your AEO & SEO Dashboard, click AEO & SEO in the left-hand navigation. If you are already on a different page within the AEO & SEO section, click Overview in the left-hand navigation to return to the main dashboard.

What Your Search Performance Metrics Mean

The AEO & SEO Dashboard displays several metrics that reflect how your website and business listings are performing in traditional search engines and AI-powered search tools. Click any metric tile to open a full detailed report for that metric.

SEO Wins

The SEO Wins section at the top of the dashboard provides a snapshot of your campaign's most successful results. Click each tab across the top of the SEO Wins section to view success metrics by category:

• Top Wins — The overall most successful metrics across all available categories.
• Keyword Ranking — Success metrics related to where your website ranks on major search engines for your targeted keywords.
• AI Brand Visibility — Metrics showing how often your business appears in AI-generated results, including ChatGPT and Google Gemini.
• Google Business Profile — Metrics showing how many potential customers are interacting with your Google Business Profile.
• Others — Success metrics from additional categories, including backlinks built and improvements tracked in Google Analytics.

Total Page 1 Keywords

Total Page 1 Keywords shows the total number of keywords for which your business currently ranks on page 1 in Google and Bing. Appearing on page 1 matters because most people never scroll to page 2 of search results. If your business isn't on page 1, most potential customers won't find you through search. Below the main number, individual logos show the page 1 keyword count broken out separately for Google and for Bing.

Total Visits

Total Visits shows the total number of visits to your website as reported by Google Analytics. The Total Visits number reflects all traffic sources combined. To see traffic broken down by source, refer to the All Traffic section of this article.

Keyword Positions in Google

Keyword Positions in Google shows your top-performing keywords on Google, including each keyword's current rank on mobile devices, current rank on desktop, and the change in ranking position. A positive change means the keyword moved up in search results. A negative change means the keyword dropped in ranking. To view a full report that includes all tracked keywords and additional ranking data, click View Report in the Keyword Positions in Google tile.

What Your Website Performance Metrics Mean

All Traffic

All Traffic shows an overview of total traffic to your website over time, displayed as a line chart. To change the date range displayed on the All Traffic chart, click the start date or end date field in the top-right corner of the All Traffic tile. To see data for a specific day, week, or month, hover over that point on the chart. To open a detailed report with additional traffic data, click View Report in the All Traffic tile.

The All Traffic tile breaks down website visits into four traffic source categories:

• Direct Traffic — Visitors who came to your site by typing your web address directly into their browser, without clicking a link or finding you through search.
• Organic Traffic — Visitors who found your site through unpaid search results on Google, Bing, or other search engines.
• Paid Traffic — Visitors who found your site by clicking on a paid search ad.
• Referral Traffic — Visitors who found your site by clicking a link to your site on another website.

Visitors by Device

Visitors by Device shows the breakdown of which devices (desktop, mobile, or tablet) visitors are using to access your website. Understanding device usage helps you confirm that your site is delivering a good experience for the device types your customers actually use. To open a full report on visitor device behavior, click View Report in the Visitors by Device tile.

Page Speed and Load Time Insights

Page Speed and Load Time Insights shows how many seconds it takes for pages on your website to load. Page load time is a direct ranking factor in Google search (search engines prioritize faster-loading pages because they provide a better experience for visitors). If your page speed is slow, it can negatively affect where your business appears in search results, even if your other SEO metrics are strong.

What Your Google Business Profile Metrics Mean

GBP Listing Views and GBP Customer Actions

GBP Listing Views shows how many people have visited your Google Business Profile during the selected date range. GBP Customer Actions shows what those visitors did when they arrived, such as clicking to call your business, requesting directions, or visiting your website. To change the date range for either GBP chart, click the start date or end date field in the top-right corner of the tile. To see data for a specific day, week, or month, hover over that point on the chart. To open a detailed report for either metric, click View Report in the corresponding tile.

Frequently Asked Questions

Does the AEO & SEO Dashboard update in real time?
The AEO & SEO Dashboard pulls data from Google Analytics, Google Search Console, and other connected sources. Data refreshes based on each source's reporting schedule. Google Analytics data typically updates within 24–48 hours.

What is AEO and how is it different from SEO?
SEO (Search Engine Optimization) refers to optimizing your business to appear in traditional search engine results on Google, Bing, and similar platforms. AEO (Answer Engine Optimization) refers to optimizing your business to appear in AI-generated answers, such as Google's AI Overviews, where search engines summarize information directly in the results rather than linking to websites. The AEO & SEO Dashboard tracks both.

Can I make changes to my SEO program from the dashboard?
No. The AEO & SEO Dashboard is a reporting and monitoring tool. The dashboard displays performance data but does not allow you to make changes to your SEO program, edit your listing profile, or manage your Google Business Profile directly. To learn how to update your listing information, see Listings Management.

Does this article cover all pages in the AEO & SEO section?
No. This article covers the AEO & SEO Dashboard Overview only. For information about the Audience page in the AEO & SEO section, see Understand Your Website Audience with AEO & SEO Analytics.