It's important to always show up at a job site with a full toolbox, and all of the equipment you need. In the same way, it's always important to approach social media with a library of content you can use to build your social presence. Businesses who win on social media usually aren't making it up as they go, they have a detailed plan and content that they can post at the right time for the right audience. This guide will show you how to use the Thryv Marketing Center™ Content Library to advance your social media presence.

To get started, navigate to Social>Content Library

By default, your content library will be empty. If you want to import existing content from a spreadsheet, Click Here for a full guide!

Create Content

To create a piece of content, get started by clicking on Create Content in the top right. 

In the pop-up in the lower right corner, select whether you want to create a Post, Story, or Cover Photo

In the window that appears, you will be able to create your post. To start, give your post a Title. The only platforms where this title will appear are Pinterest and YouTube, it will not appear on any other platforms.

Select social accounts where this content will be posted.

Add Media to your post. You can add an Image (or multiple images), a video, or a shortened link to a web page. To do so, click on the appropriate tile. Note: You are able to skip this step and only add a caption for a text-only post, though this is not advisable. Posts perform better on all social platforms when there are visual elements.

Add Images

To add an image, you are able to add a photo from your device, browse the free stock photo library, or create an image with Canva

When you click on Video, you will be invited to upload a video from your device. In addition, you must enter a video title which appears above the video's caption and in search results on the platform where you are posting.

When you click on URL, a window will appear where you can paste your link. Click on Save when finished.

A preview of how your media will look in the context of your post will appear on the right. If posting to multiple platforms, you can click on the platform logo to see how it will look on each page. 

Once you have your media added, you are ready to add your caption.

Add A Caption

Enter a caption in the field provided. You can enter both emojis and hashtags. To enter emojis, click on the emoji icon below the field. High-Thryver Tip: You can make the text field larger or smaller on your screen, by clicking and dragging the bars in the lower right corner of the field.

You can also use ThryvAI to come up with your captions for you. Click Here for a full guide to using ThryvAI for captions!

Note that you can enter multiple captions, and cycle through them with the arrows below the text field. You can use different captions when re-using the same post.

Content Settings

Next toggle the settings regarding content approval and whether this content can be recycled.

Require Approval will require this content to be approved in order to post when it is added to your calendar.

Recycle Content determines whether this content is to be recycled when added to automated publishing queues, and whether it will expire when doing so.

Content Tags

Content tags help you organize content in your content library. These tags are internal only and are not displayed on your social platforms. They are not the same as hashtags, those must be added to your caption as normal.

Your content tags are searchable in your content library

Evergreen Content

One of the best types of content to keep in your Content Library is evergreen content.

"Evergreen" content refers to social media posts or content that remains relevant and valuable to your audience over time. Unlike timely or time-sensitive content that might have a short lifespan, evergreen content stays fresh and useful long after it's been published.

For a small business owner, evergreen content can be highly beneficial because it continues to attract and engage your audience, driving traffic to your social media profiles and website. Examples of evergreen content include educational articles, how-to guides, tutorials, product reviews, and tips that provide value regardless of when they're consumed.

By creating evergreen content, you can build a library of resources that continue to generate interest, shares, and interactions, helping to establish your brand as a trusted authority in your industry. Additionally, evergreen content can be repurposed and reused across different social media platforms, maximizing its reach and effectiveness.

Here are a few examples of evergreen content that you can create:

• How-to Guides: Create step-by-step guides on common DIY home repairs or maintenance tasks related to your trade. For example, if you're a plumber, you could create a guide on fixing a leaky faucet or unclogging a drain.
• Safety Tips: Share safety tips and best practices related to your industry. For instance, if you're an electrician, you could provide tips on how to avoid electrical hazards at home.
• Product Reviews and Comparisons: Write reviews or comparisons of popular tools or equipment used in your trade. This can help customers make informed purchasing decisions.
• Before and After Showcase: Share before and after photos or videos of your work. This not only showcases your skills but also provides inspiration for potential customers.
• FAQs and Q&A Sessions: Address frequently asked questions from customers through blog posts, videos, or social media Q&A sessions. This can help clarify common concerns and establish your expertise.
• Seasonal Maintenance Guides: Offer seasonal maintenance tips relevant to your trade. For example, if you're a landscaper, you could provide guidance on lawn care throughout the year.
• Customer Testimonials and Case Studies: Highlight satisfied customers and successful projects through testimonials and case studies. This builds credibility and trust with potential clients.
• Tool and Equipment Maintenance Tips: Provide tips on how to properly maintain and care for tools and equipment used in your trade. This helps customers prolong the lifespan of their investments.
• Budgeting and Cost-saving Tips: Offer advice on budgeting for home improvement projects or ways to save money on repairs. This demonstrates your commitment to helping customers make cost-effective decisions.