Strategy Brief

One of the pre-built reports available in Thryv Reporting Center™ is the SMS and Email Marketing Report. This report demonstrates the effectiveness of your text and email campaigns, and can offer valuable insights on how to better reach your customers and grow your business.

This report provides real-time data on how your customers are interacting with your messages. It tracks everything from open rates and views to link clicks and actual conversions. Seeing exactly which subject lines grab attention and which calls-to-action drive the most revenue, can help you stop wasting time on what doesn't work and double down on the campaigns that keep your customers engaged and buying.

Regularly reviewing these insights also helps you maintain a healthy, professional relationship with your audience. You can easily spot trends, such as which channel (SMS or email) your audience are most responsive to.

Tips to make sure this report is effective

Conduct careful testing with your campaigns. Make sure to change one variable at a time to ensure that the conclusions you are drawing are meaningful and accurate. Click Here for our full guide to A/B Testing with your campaigns.

Insights gained from this report

• Which of your automated campaigns are being sent the most often. This can tell you how often the trigger for an automated campaign is being met. If there is a campaign you feel should be sent more often, take a look at the triggers for it and see if they need to be tweaked. For more on Automated Campaigns, Click Here!
• How many of your campaigns are reaching your customers. Metrics are available for bounce rates, as well as click rates and open rates. These metrics help you determine how many customers you are reaching and whether they take action
• Determine which channel is more effective by comparing the read rates for SMS and email campaigns. This can vary based on several factors, so see which one works best for you.

Actions you can take from this report

• To get more emails opened, try experimenting with different subject lines. To increase clicks, evaluate the body in your campaign or consider clarifying your call to action. Experiment and continue to improve over time.
• Focus on the most effective channels. If your open rates on emails are low, consider switching to SMS campaigns. Click Here for a full guide on getting your customers to opt in to SMS marketing