This article covers the SMS and Email Marketing Report in Thryv® Reporting Center™, including what the report measures, the insights available, and the actions you can take based on the data. This article does not cover how to create SMS or email campaigns. For help creating campaigns, see how to create automated campaigns in Thryv.

Why the SMS and Email Marketing Report Helps You Grow Your Business

The SMS and Email Marketing Report is one of the pre-built reports available in Thryv Reporting Center. The report provides real-time data on how your customers are interacting with your SMS and email campaigns, tracking open rates, views, link clicks, and actual conversions. Reviewing this report regularly helps you identify which subject lines grab attention, which calls-to-action drive the most revenue, and which channel — SMS or email — your customers respond to most. With this data, you can focus your marketing efforts on the campaigns that produce results and adjust or stop campaigns that are not performing.

The screenshot above shows the SMS and Email Marketing Report in Thryv Reporting Center. The report displays an overview of campaign performance metrics including open rates, click rates, and conversion data. Both SMS and email campaign performance are displayed in the report, allowing direct comparison between the two channels.

How to Get the Most Accurate Data From the SMS and Email Marketing Report

To make the SMS and Email Marketing Report as useful as possible, test your campaigns carefully by changing one variable at a time. Changing a single variable — such as the subject line, the call-to-action, or the send time — ensures that the conclusions drawn from the report data are meaningful and accurate. For a full guide to testing campaign variables, see how to run A/B tests with your campaigns in Thryv.

The screenshot above shows a campaign comparison view in Thryv. The view displays two campaign variations with performance metrics for each. Comparing variations with a single changed variable makes it possible to determine which change produced the performance difference shown in the SMS and Email Marketing Report.

What Insights the SMS and Email Marketing Report Provides

The SMS and Email Marketing Report provides the following insights about your campaigns:

• Automated campaign frequency — See which automated campaigns are being sent most often. High send frequency indicates the campaign trigger is being met regularly. If an automated campaign is being sent less often than expected, review the trigger conditions to confirm they are configured correctly. For a full guide to automated campaigns, see how to create and manage automated campaigns in Thryv.

• Delivery and engagement metrics — View bounce rates, open rates, and click rates to understand how many customers are receiving your campaigns and whether they are taking action after opening them.

• Channel effectiveness comparison — Compare the read rates for SMS and email campaigns to determine which channel your customers respond to most. Channel effectiveness can vary based on your industry, customer demographics, and message content.

The screenshot above shows the detailed metrics view of the SMS and Email Marketing Report in Thryv Reporting Center. The report displays campaign metrics including bounce rate, open rate, and click rate. The metrics are broken down by individual campaign and by channel, allowing comparison between SMS and email performance. The report does not show individual customer responses — only aggregate campaign performance data.

Actions You Can Take Based on the SMS and Email Marketing Report

Use the following approaches to act on the data in the SMS and Email Marketing Report:

• Improve email open rates — If open rates are low, experiment with different subject lines to find messaging that resonates with your audience. Test one subject line variation at a time to measure the impact accurately.

• Increase click rates — If click rates are low, review the body content of your campaign and clarify your call-to-action. A clear, specific call-to-action typically produces higher click rates than a vague or general one.

• Focus on the most effective channel — If email open rates are consistently low compared to SMS read rates, consider shifting more campaigns to SMS. For help getting customers to opt in to SMS marketing, see how to get customers to opt in to SMS marketing in Thryv.

Frequently Asked Questions

What does this article cover?

This article covers the SMS and Email Marketing Report in Thryv Reporting Center, including what the report measures, the insights available, and the actions you can take based on the data. This article does not cover how to create SMS or email campaigns. For help creating campaigns, see how to create automated campaigns in Thryv.

Is the data in the SMS and Email Marketing Report real time?

Yes. The SMS and Email Marketing Report in Thryv Reporting Center provides real-time data on campaign performance, including open rates, click rates, bounce rates, and conversions. The report updates as new campaign activity occurs.

Can I compare SMS and email campaign performance in the same report?

Yes. The SMS and Email Marketing Report displays performance metrics for both SMS and email campaigns in the same report view, allowing direct comparison between the two channels. Use the channel comparison data to determine which channel produces better engagement for your audience.

Does this report require Thryv Reporting Center to be active?

Yes. The SMS and Email Marketing Report is a pre-built report available in Thryv Reporting Center. Thryv Reporting Center must be active on your account to access this report. For more information about Thryv Reporting Center, see what is Thryv Reporting Center.