Discontinuation of X-Twitter platform integration/posting
This is extremely disappointing. First it was Facebook groups and now Twitter. And the price for Thryv went up. What other options for cross posting are you all using?
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Thank you for bringing this up Emma! This is a difficult decision and not one that we took lightly. The purpose of discontinuing the integration with X is to allow for a new integration with Threads from Meta. After reviewing user engagement and overall performance, this decision was made due to low activity and its limited value in driving meaningful results for our users.
While a host of data was taken into account to make this decision, here are some of the highlights:
- Threads posts achieve a median engagement rate of 6.25% - Beating X's 3.6%
- Threads posts garner 73.6% higher engagement than those on X, where engagement has declined by 38%
- Threads is growing quickly, with 320 million monthly active users and 1 million daily signups last month, creating new opportunities for brands ready to embrace the platform
In addition, you're wise to seek out opinions from other Thryv users about the best options to post your content across other social channels. This does pose a great opportunity to evaluate the success of each platform and see how others are having success.
If any other Thryv users have ideas or success stories for how you're getting the most from your social posts, leave Emma a comment here!0
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