Our team just released the 2024 Small Business Index, an annual report that surveys business owners and identifies trends to take advantage of next year. It’s packed with valuable data and charts showing the outlook small business owners have for 2025 and what they’re most excited about when it comes to growing their businesses.

What are your predictions for 2025? Let us know in a comment!

This tool is valuable for planning for 2025 and attract new customers while fine-tuning your strategy. Some quick takeaways from this year's report are:

1. Business owners are optimistic about sales performance in 2025.
2. Job security remains stable for most small businesses.
3. Small business owners are committed to growing next year.
4. Small business owners have concerns about the economy.
5. Despite their concerns, small business owners are optimistic about the economy’s future.
6. Small business owners are adopting new tools and technology in 2025.
7. More small businesses will be using AI tools.
8. Most small business owners feel like they’re keeping pace with competitors.
9. Small business owners plan to spend less on marketing next year.
10. Small business owners want more free time.
11. Most people start a business to be self-employed.
12. If given a second chance, most business owners would do it all again.

Whether you're a long time Thryv user or just visiting, Click Here to take a look at the full report