Meta, which includes Facebook and Instagram, has its own policies regarding the use of photos on their platform. While using Thryv it is important to be in compliance with these policies, as Meta still reserves the right to take down posts and take action on your profile regardless of where the content was posted from.

Article Contents:

• Image/Video Requirements
• Image & Post Content

Image/Video Requirements

It is important to post an image of the right size for each site so that your photo appears in high quality, and doesn't become distorted or cut off. Below is a breakdown of the ideal image sizes for each type of post on each site, along with a visual representation of how they appear.

Facebook

To avoid any stretching or distortion on your images, Facebook recommends uploading either JPG or PNG files.

• Profile Photo - 180 x 180 px
  • Remember, your profile photo will be cropped to a circular shape when displayed in posts and ads.
• Cover Photo - 820x312 px
• Post
  • Square - 1200 x 1200 px
  • Portrait - 630 x 1200 px
  • Landscape - 1200 x 630 px
  • No more than 10 photos per post
• Story - 1080 x 1920 px
• Video - Max 1GB, 20 min length, MP4 format.

Instagram

• Profile Photo - 320 x 320 px
  • Within the app, Instagram profile photos will be displayed as a circle.
• Post
  • Portrait - 1080 x 1350 px
  • Landscape - 1080 x 566 px
  • Square - 1080 x 1080 px
• Story - 1080 x 1920 px
• Reel - 1080 x 1920 px, 3 sec min, 15 min max, MP4 format, aspect ratio 9:16

X (Formerly Twitter)

• Profile Photo - 400 x 400 px
• Card Image - 120 x 120 px
• Header - 1500 x 500 px
• Post Image - 1600 x 900 px
• Videos - Max 2 min 20 sec, 512 MB, MP4 format, max resolution 1280x1024.

LinkedIn

• Profile Page
  
  • Profile Picture - 400 x 400 px
  • Cover Photo - 1584 x 396 px
  • Blog post link image - 1200 x 627 px
  • Videos Max 10 min, 200 MB, MP4 format, 400 character title.
• Careers Page
  • Logo Image - 286 x 286 px
  • Cover Image - 1128 x 191 px
  • Main Image - 1128 x 376 px

YouTube

Video Max 512 MB, MP4 format, max 100 character title.
Shorts Max 60 sec, vertical format (9:16), 1080x1920 pixels.

Google Business Profile

Image 1 image per post, 1080x1080px recommended.
Videos Max 30 sec, MP4 format.
Text Max 1500 character caption.

TikTok

Video  Max 10 min, 1080x1920 resolution, MP4 format, 150-character caption limit. Only video is accepted

Pinterest

Image Single image posts only, max resolution 1080x1920px.
Videos Max 60 sec, must be a business account.
Text  Max 20 hashtags, 500 character caption, no links in caption.

Image & Post Content

Meta, which includes both Facebook and Instagram, has strict community standards for what they will and will not allow on their sites. As this information is subject to change according to Meta's policies, you can Click Here for a link to their policy directly.

While this is not an exhaustive list of all types of content not allowed on Meta, here is a list of content not allowed that -  is most relevant to businesses:

Meta does have a list of restricted goods and services, about which they do not allow posting. These posts will be removed by Meta whether posted through Thryv or by the business owner directly. The following policies come directly from Meta's policy page

Note: It is entirely at the discretion of Meta as to what content violates these policies. Meta does not offer a recourse for Thryv or any other software to challenge their ruling on whether a post violates guidelines. 

Restricted Goods and Services

These items are restricted on meta according to the guidelines set below

• Firearms - Attempts to buy, sell, or trade, firearms, firearm parts, ammunition, explosives, or lethal enhancements except when posted by a Page, Group or Instagram profile representing legitimate brick-and-mortar entities, including retail businesses, websites, brands or government agencies (e.g. police department, fire department) or a private individual sharing content on behalf of legitimate brick-and-mortar entities
• Non-Medical Drugs - Attempts to buy, sell, trade, co-ordinate the trade of, donate, gift or asks for non-medical drugs. Content may not speak positively about, encourage use of, coordinate or provide instructions to make or use non-medical drugs.
• Pharmaceutical Drugs - Attempts to buy, sell or trade pharmaceutical drugs except when:
  • Listing the price of vaccines in an explicit education or discussion context.
  • Offering delivery when posted by legitimate healthcare e-commerce businesses.
• Marijuana - Content that attempts to buy, sell, trade, donate or gift or asks for marijuana
• Alcohol/Tobacco - Content that attempts to buy, sell or trade alcohol or tobacco except when:
  • Posted by a Page, Group, or Instagram profile representing legitimate brick-and-mortar entities, including retail businesses, websites or brands, or a private individual sharing content on behalf of legitimate brick-and-mortar entities.
  • Content refers to alcohol/tobacco that will be exchanged or consumed on location at an event, restaurant, bar, party and so on.
• Weight Loss Products - Content about weight loss that contains a miracle claim and attempts to buy, sell, trade, donate or gift weight loss products.
  • Meta does not allow the use of before and after photos to display idealized results
• Hazardous Goods & Materials - Content that attempts to buy, sell, trade, donate or gift or asks for hazardous goods and materials
  • It is entirely at the discretion of Meta to determine what constitutes a hazardous good or material.

Once again, this list is not meant to be comprehensive, but rather a quick guide relevant to business owners for Meta's policies. Click Here for a link to Meta's full community standards.

FAQ

My post was taken down by Facebook or Instagram, can Thryv do anything about this?

No. Which posts are taken down is entirely at the discretion of Meta. Thryv does not have any recourse to appeal this decision. If you wish to appeal a decision made by Meta, this must be done by the page owner. Click Here for a guide to Meta's appeal process.

Will posting through Thryv automatically ensure that I am following Meta's community standards?

While any content created by Thryv through our managed social media packages will be in compliance with Meta's community standards through diligent training of our content writers and an expert understanding of Meta's guidelines, you as the Thryv user are responsible for any content created yourself, whether it was posted through Thryv or to the social site directly. Meta's community standards apply the same no matter where the post originated from.

Can I post an image to a social network that does not fit the size described above?

Yes, usually each site will still let you post the image if it does not fit the guidelines. However the site will resize your image accordingly before it goes live, which may lead to the image being distorted.

Will Meta take action against my page for repeated violations?

Yes. Meta uses a strike system to restrict pages from creating content after violations, although they reserve the right to take quicker and more severe action based on the violation. Click Here for a full guide to actions that Meta may take against your page.

If Meta restricts my page, will I still be able to post from Thryv?

No, if Meta restricts your page, you will not be able to post from any platform.

Looking for more tips and best practices for social media content? Or have a tip for other business owners? Post in our User Community and see how others are successful!