Thryv Marketing Center gives you three powerful intelligence tools, see where visitors click on your site, track what your competitors are doing, and identify every customer interaction across every channel.
Article Contents:
Heatmap:
A visual map of exactly where visitors are clicking on your website, and where they're coming from.
What it shows you:
The Heatmap gives you a color-coded overlay of your website showing which areas get the most clicks and engagement. Use it to understand what's grabbing attention, what's being ignored, and where customers are coming from when they visit your site.
1
Thryv website:
Tagging is automatically added, no setup needed. Just click View Heatmap to see your data.
2
Non-Thryv website:
Copy the code from the Connect Heatmap section and paste it into your HTML just before the closing body tag.
3
View your heatmap:
Click View Heatmap to open your live visual, see the hotspots and cold zones on your site instantly.
To see your heatmap, click on View Heatmap
Competitor Tracking:
Track your competitors' keywords, find the gaps, and use that intelligence to sharpen your own marketing.
How to add competitors:
Click Add New and enter the URLs of the competitor websites you want to track. Thryv identifies which keywords overlap between you and each competitor and shows you exactly how those keywords perform. To remove a site, click Remove. To view keyword research for a specific site, click the arrow to expand its dropdown.
Volume:
Total number of searches for this keyword in the past month, shows how much demand exists.
CPC:
Average cost per click advertisers pay on this keyword, shows how valuable it is.
Advertisers:
Total businesses advertising on this keyword in the last 6 months, shows how competitive it is.
Paid Clicks:
Percentage of all clicks on this keyword's results page that went to paid ads.
Keyword Market Intelligence:
All Keywords:
Every keyword any domain in your list buys, the full keyword universe for this group.
Core Keywords:
Keywords that all listed domains buy. Gets smaller as you add more competitors.
Missing Keywords:
Keywords your domain doesn't rank for, but every competitor does. High priority gaps.
Potential Keywords:
Keywords only you are buying. May be branded terms, review carefully for waste.
Thryv Visitor Tagging:
Identify exactly who is visiting your site and track every interaction, calls, campaigns, website visits, and more.
Auto ID — device to person matching:
Thryv's Auto ID identifies the device visiting your site and links it to a real person. You'll know the moment a visitor becomes a customer, and get notified of every future interaction they have with your business.
Call Tracking Numbers:
Every campaign channel gets its own unique phone number that routes to your business. These numbers are only published in your campaigns, so when a call comes in, you know without a doubt exactly which channel delivered it. View individual numbers per channel by clicking the dropdown for any campaign.
Three tools. One goal. Know your customers better, outmaneuver your competition, and make every marketing dollar work harder for your business.
Don't see your question here? Ask a question in our Support Forum! Log in with your Thryv credentials and receive an answer straight from our Product Team.
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