Knowing whether your marketing is actually working and where your customers are finding you, is essential to growing your business without wasting money. The Analytics dashboard in Thryv consolidates performance data from your Google Business Profile, your website, and your enhanced listing profiles into one place, so you can see what is driving calls and traffic, identify what needs attention and make decisions based on real data instead of guesswork.

This article covers the following:

• How to Access the Analytics Dashboard
• How Analytics Date Filters Work
• How to Read Your Google Business Profile Performance
• How to View and Sort Your Google Reviews
• How to Access Google Business Profile Settings from Analytics
• How to Read Your Website Traffic Metrics
• How to View Website Sessions by Device
• How to Use the Website Heatmap
• How to Read Your Enhanced Profile Performance Metrics
• How to Use the Call Activity Log
• How to Access Thryv Leads Reporting from the Analytics Dashboard
• Frequently Asked Questions

This article covers the Analytics dashboard in detail. This article does not cover the Overview dashboard where top-level metrics are surfaced first. To learn about the Overview dashboard, see Monitor Your Marketing Performance With The Thryv Dashboard. This article does not cover Thryv Leads reporting in depth. For a full guide to Thryv Leads and its reporting, see Get More Leads with Thryv Leads: Setup, Reporting and Results. This article does not cover the website Heatmap in depth. For a full guide to the Heatmap, see Your Website Heatmap.

How to Access the Analytics Dashboard

The Analytics dashboard is accessible from the left-hand navigation in Thryv. Click Analytics in the left-hand navigation panel to open the Analytics dashboard. The Analytics dashboard contains separate tabs for each reporting area, Google Business Profile, Website, Enhanced Profiles and Thryv Leads. Click any tab across the top of the Analytics dashboard to navigate to that reporting section.

How Analytics Date Filters Work

The date filter at the top of the Analytics dashboard controls the time period displayed across every section of the page, including Google Business Profile performance, website metrics, enhanced profile statistics, and call activity. To change the date range, click the date filter dropdown at the top of the Analytics dashboard and select one of the available options. Understanding how each filter calculates its date range helps you interpret your results accurately and avoid confusion when numbers look different across views.

Last 7 Days

The Last 7 Days filter displays performance data for the seven most recently completed calendar days, not including today. For example, if today is Tuesday the 28th, the Last 7 Days filter displays data from Tuesday the 21st through Monday the 27th. Today's activity is excluded because the current day is still in progress and the data is incomplete.

Month to Date

The Month to Date filter displays performance data from the first day of the current calendar month through today. Month to Date is the only date filter option that includes activity from the current day. Use the Month to Date filter when you want the most current snapshot of how your marketing is performing so far this month.

Last 4 Weeks and Last 12 Weeks

The Last 4 Weeks filter displays performance data for the four most recently completed full calendar weeks. The Last 12 Weeks filter displays performance data for the twelve most recently completed full calendar weeks. The current week in progress is not included in either the Last 4 Weeks or the Last 12 Weeks filter.

Last 6 Months

The Last 6 Months filter displays performance data for the six most recently completed calendar months. The current calendar month is not included in the Last 6 Months view, even if you are near the end of the current month. For example, if today is in April, the Last 6 Months filter displays data from October through March. April data will not appear in the Last 6 Months view until May 1st, when April becomes a completed calendar month.

Last 12 Months

The Last 12 Months filter follows the same date logic as the Last 6 Months filter. The Last 12 Months filter displays performance data for the twelve most recently completed calendar months. The current calendar month is not included in the Last 12 Months view.

Why Your Numbers May Look Different Across Date Filters

Each date filter covers a different date range, so it is expected for numbers to vary, sometimes significantly, when you switch between filter views. The most common source of confusion is comparing the Last 6 Months or Last 12 Months filter to shorter filters such as Month to Date or Last 7 Days. Because the Last 6 Months and Last 12 Months filters exclude the current month entirely, these views may appear lower than expected even when your recent performance is strong. For the most current view of your recent activity, use the Month to Date or Last 7 Days filter.

How to Read Your Google Business Profile Performance

The Google Business Profile section of the Analytics dashboard shows how your business listing is performing in Google Search and Google Maps for the selected date range. Performance metrics appear as tiles across the top of the Google Business Profile section. Click any metric tile to display a line graph of that metric's performance over time in the chart below the tiles. The following metrics are available:

• Search Views: The number of times your business appeared in a Google search result during the selected date range.
• Direct Searches: The number of times a user searched for your business by exact name or address.
• Discovery Searches: The number of times your business appeared in Google results when someone searched for a category, product or service matching what is listed on your Google Business Profile, not your specific business name.
• Map Views: The number of times a customer found your business on Google Maps.
• Website Visits: The number of times a customer clicked the website link on your Google Business Profile to visit your website. This metric counts only visits that originated from your Google Business Profile, not your total website traffic from all sources.
• Direction Requests: The number of times a customer used Google Maps to request directions to your business address.
• Click to Call: The number of times a customer clicked the call button on your Google Business Profile.

The Google Business Profile section also displays a profile completeness indicator. A more complete Google Business Profile leads to better visibility in Google Search and Google Maps results. To add more information to your Google Business Profile, click Complete Profile in the Google Business Profile section to navigate to the profile editing screen.

How to View and Sort Your Google Reviews

The Google Reviews section of the Analytics dashboard displays your Google Business Profile review performance. The section shows your overall star rating, a bar graph of reviews received by month and a chronological list of individual reviews. Each review entry in the list displays the reviewer's name, star rating and full review text.

To sort your reviews by sentiment, click the Sentiments toggle in the Google Reviews section. When the Sentiments toggle is enabled, Thryv analyzes the wording of each review and automatically sorts reviews into positive and negative categories based on the tone of the review text. Use the sentiment view to quickly identify reviews that need a response or to gauge overall customer satisfaction trends.

To share a link that directs customers to leave a review on your Google Business Profile, click Share Review Link to copy a full-length shareable URL to your clipboard. To create a shortened version of the same link, click Generate Short Link. Both the Share Review Link and the Generate Short Link options direct customers to the same destination, the review submission page for your Google Business Profile.

How to Access Google Business Profile Settings from Analytics

The Google Business Profile Settings area within the Analytics dashboard provides two quick-access options for improving your Google listing directly from the Analytics dashboard. Click Complete your Google Business Profile to navigate to the profile editing screen where you can add or update your business details, including contact information, categories, services, service areas and hours. Click Show off your business to navigate to the screen where you can upload photos and videos to your Google Business Profile. Adding visual content to your Google Business Profile helps your listing stand out in search results and gives potential customers a better sense of what your business offers.

How to Read Your Website Traffic Metrics

The Website section of the Analytics dashboard displays traffic and engagement data for your website for the selected date range. The Overall Performance subsection displays eight metrics that together give you a complete picture of how visitors are finding and interacting with your site. The following metrics are available:

• Total Visitors: The total number of unique visitors to your website during the selected date range.
• Visits Per Visitor: The average number of times a visitor came to your website. A higher number indicates stronger repeat interest in your content or offerings.
• Page Views: The total number of times individual pages on your website were loaded during the selected date range.
• Avg Pages Per Visit: The average number of pages a visitor viewed during a single session on your website. A higher number indicates visitors are exploring more of your content.
• Avg Visit Time: The average amount of time a visitor spent on your website per session. Industry average visit time is typically one to two minutes, use this metric to assess whether visitors are spending enough time to read your content and engage with your site.
• Bounce Rate: The percentage of visitors who left your website after viewing only one page without clicking to any other page. A high bounce rate may indicate that visitors are not finding what they expected when they arrive.
• Conversions: The total number of leads generated from all Thryv lead sources, including website contact forms, during the selected date range.
• Conversion Rate: The percentage of your total website visitors who completed a conversion action, such as submitting a contact form, during the selected date range.

How to View Website Sessions by Device

The Sessions by Device chart in the Website section of the Analytics dashboard displays a day-by-day count of website sessions broken out by device type: desktop, mobile, and tablet. Use the Sessions by Device chart to understand how your visitors are accessing your website. If the majority of your visitors are on mobile devices, prioritize mobile-friendly design and layout on your site to ensure those visitors have a smooth experience.

How to Use the Website Heatmap

The Heatmap is a visual overlay that shows where visitors are clicking on your website. Areas displayed in darker colors indicate a higher concentration of clicks. Areas displayed in lighter colors indicate fewer clicks. Use the Heatmap to identify which content, buttons, and links are drawing the most attention from visitors and which areas of your site are being overlooked. For a full guide to reading and using the Heatmap, see Your Website Heatmap.

How to Read Your Enhanced Profile Performance Metrics

The Enhanced Profile section of the Analytics dashboard displays performance data for your business listings across Thryv's network of enhanced listing profiles. If your account includes a Growth Package, Growth Package statistics are also included in the Enhanced Profile section. Three performance metrics appear at the top of the Enhanced Profile section:

• Impressions: The number of times your enhanced listing profiles were displayed to a potential customer across the listing network during the selected date range.
• Clicks: The number of times a prospective customer clicked into one of your enhanced listing profiles to view more information about your business.
• Calls: The number of calls made to your tracked phone numbers on your enhanced listing profiles during the selected date range. Calls is a direct measure of real-time lead activity generated by your enhanced profiles.

How to Use the Call Activity Log

The Call Activity log appears below the Enhanced Profile performance metrics in the Analytics dashboard. The Call Activity log displays every call received through your tracked phone numbers and identifies the number of unique callers, meaning the count of individual callers, not total call attempts. Each call entry in the log displays the call date, call time, call duration and any lead information captured from the call. Use the filter controls at the top of the Call Activity log to narrow results by date range, sort by newest or oldest first or search for a specific call.

To listen to a recording of a call, click Play Call Audio next to the call entry in the log. To save a note about a specific call for internal reference, click Add Notes next to the call entry and type your note in the field provided. Notes added through the Add Notes option are internal only and are never visible to the caller or to the lead associated with the call.

How to Access Thryv Leads Reporting from the Analytics Dashboard

If your account includes Thryv Leads, your Thryv Leads campaign reporting is available in the Thryv Leads tab of the Analytics dashboard. Click Thryv Leads in the tab row across the top of the Analytics dashboard to open the Thryv Leads reporting view. For a full guide to Thryv Leads campaign reporting, including how to read dashboard metrics, review call history and view form submissions, see Get More Leads with Thryv Leads: Setup, Reporting and Results.

Frequently Asked Questions

Why does the Website Visits metric in the Google Business Profile section show a different number than my Total Visitors in the Website section?

The Website Visits metric in the Google Business Profile section counts only visits to your website that originated from a click on your Google Business Profile listing. The Total Visitors metric in the Website section counts all visitors to your website from every source, including direct traffic, social media, paid ads and other referrals, not just visitors from Google Business Profile. These two metrics measure different things and will almost always show different numbers.

Does the Enhanced Profile section include Growth Package statistics?

Yes. If your Thryv account includes a Growth Package, the Impressions, Clicks and Calls metrics in the Enhanced Profile section of the Analytics dashboard include statistics from your Growth Package listings in addition to your standard enhanced listing profiles. To learn more about the Growth Package, see Growth Packages.

Why is my current month not showing in the Last 6 Months or Last 12 Months filter?

The Last 6 Months and Last 12 Months filters are designed to show only fully completed calendar months so that partial data from an in-progress month does not skew your results. The current calendar month will appear in the Last 6 Months and Last 12 Months filters on the first day of the following month, once the current month is complete. To see data that includes the current month, use the Month to Date filter instead.