The Analytics tab in Thryv Marketing Center™ is where you can track the performance of your website, Google Business Profile, and enhanced profiles with detailed metrics.

Article Contents:

• Google Business Profile
• Website
• Enhanced Profile

Google Business Profile

Performance

This section contains high-level metrics about your Google Business Profile

Note: It will also display the completeness of your profile. As a general rule, a more complete profile will lead to better performance. Click on Complete Profile to be taken to the screen where you can add more information

Across the top are metrics about your Google Business Profile. Click on each metric to display a graph for that metric's performance over times. Here are definitions for each measurement:

• Search Views - Times that your business has appeared in a Google search
• Direct Searches  - Times your business has been looked up by exact name or address
• Discovery Searches - Times that your business has appeared when someone has searched your category, product, or services, defined by what is listed on your Google My Business
• Map Views - Times a customer has found your business on Google Maps
• Website Visits - Times customers have clicked on the button on your Google My Business page to view your website (Note that this is only visits coming from the Google My Business page, not total visits).
• Direction Requests - When customers use Google Maps to request directions to your business address.
• Click To Call - Number of clicks on the call button on your Business Profile.

Use the date range drop-down to change the date range for your data

Google Reviews

This section will show the information for reviews on your Google Business Profile. You will see an overall star rating and a graph of reviews by month. On the right, your reviews will be listed in chronological order.

You can toggle reviews to Sentiments to sort your reviews by positive and negative tone. Thryv Marketing Center will scan the wording of the reviews and sort them accordingly.  

To generate more reviews, you can click on Share Review Link or Generate Short Link to direct clients to leave a review on your Google Business Profile.

Settings

• Reserve With Google - activate Google's feature to book appointments right from your Google Business Profile, for use with Thryv Business Center™ 
• Complete Your Google Business Profile - Go to the Google Business Profile page in Thryv Marketing Center to fill out information for your Google Business Profile
• Show Off Your Business - Add photos and videos to your Google Business Profile. Photos and videos are a great way to add visibility to your page.

Website

Overall Performance

This section will show data about the performance of your website.

• Total Visitors  - the total number of visitors to your website
• Visits Per Visitor  - the average number of times a visitor went to your website in the last 30 days. This helps you understand the level of interest your visitors have with your site.
• Page Views - the count of times an individual page on your website was viewed.
• Avg Pages Per Visit - the average number of pages that a visitor viewed on your website during an individual session. This helps you understand visitor behavior and content pages they find helpful.
• Avg Visit Time - the average amount of time a visitor spends on your website. Average time on a site is typically 1-2 min, which helps you determine whether visitors spent enough time to read your content and interact with your site.
• Bounce Rate - This is the percentage of visitors who leave your website after viewing only one page
• Conversions - This includes total visitor actions made, based on date range selected, on your website including forms fills.
• Conversion % - the percentage of visitors who engaged with your website, based on the definition of conversions above

Sessions

This chart shows a day by day count of sessions on your website, divided by desktop, mobile, and tablet versions.

Conversion Funnel

• Unique Website Visits - Number of individual customers who have viewed your website, ignoring repeat visits. In other words, the same device viewing your website twice would be one unique visit
• Anonymous Website Visits - Visits to your website where Thryv was unable to gather information about the user
• Identified Website Visits - Visits where Thryv was able to determine the identity and other information about the user
• Website Conversions - Number of times a user took an action with your business on your website. Examples would be a form fill, scheduling an appointment, etc.

Heatmap

A Heatmap is a visual representation of where specifically users are clicking on your website. A darker color indicates a higher density of clicks, while a lighter color indicates less clicks. For a full guide to your heatmap, Click Here.

Enhanced Profile

Performance

The Performance chart shows how well your Enhanced Profiles are performing as measured by the following statistics. 

Note: If you have a Growth Package, those statistics will also be included.

• Impressions - The number of times a potential customer has seen your business profiles
• Clicks - The number of times a prospective customer has clicked into your profile to engage with it
• Calls - Calls made to your tracked phone numbers on your profiles

Call Activity/Call Log

Thryv Marketing Center will also track the number of calls received, as well as identify unique calls, meaning the number of individual customers that called (the same person calling twice would be one unique call). It will also display the average duration of calls in seconds

Click on the drop-down for Call Activity to show a total of calls received and average duration

Click on the drop-down for Call Log to display a list of all calls in chronological order. Information about the call including the number, source, and duration will display as well. You can use the filters at the top to narrow down a date range, sort by newest or oldest, or search for a specific call. You can also click on Play to listen to a recording of the call. You also can click on Add Notes to attach a note to the call recording for future reference.

Thryv Leads

If you have Thryv Leads, your results will appear in this tab. For a full guide to Thryv Leads and its reporting, Click Here.