The Thryv Dashboard is your primary resource for monitoring your online health and taking meaningful action. Instead of guessing how your marketing is performing, you can see a real-time summary of your latest leads, reviews, and digital visibility in one place. This dashboard solves the business problem of data fragmentation by highlighting exactly where you are winning and where you can improve. By checking Thryv daily, you turn complex analytics into simple, high-impact tasks that drive more local customers to your door.

At the top of your screen is a snapshot of the last 30 days with Thryv. You'll see a count for your total leads acquired, as well as a breakdown of how many are coming from phone calls, form fills, or other sources. If you have a question about any of the terms or metrics used on this page, click on the Metric Guide button, which contains definitions for the various marketing terms used on this page.

Improve Your Results with Personalized Action Items

The Action items section at the top of the dashboard serves as your daily guide for business growth. By constantly analyzing your recent performance across social media, reviews, and lead volume, Thryv identifies specific tasks that will have the greatest impact on your visibility. Each recommendation includes a direct button that takes you to the exact part of the software where you can complete the task, removing the guesswork from your marketing strategy.

To make the most of this help, make sure your marketing efforts are connected to Thryv, so it can see the areas that are performing well and how to improve. Ensure your online listings are launched, and your website is connected. In addition, connect your social platforms to measure your social presence.

Stay Informed with Your Business Health Overview

The Executive summary is your real-time status report, designed to show you exactly how your business is performing at this very moment. While the Analytics section provides deep-dive historical data, this overview focuses on the "latest and greatest" events that require your attention today. This section solves the business problem of "reactive management" by giving you a proactive look at your reputation, lead flow, and digital reach, allowing you to celebrate wins and address gaps as they happen. Thryv displays the following information to give you a quick glance at your business performance. Click on View Details to see more information about each item:

• Digital Marketing Score - a snapshot of your current online competitiveness. Thryv will automatically analyze the strength of your online listings, website, social presence, and SEO, and create a composite score of your overall online presence.

• Featured Lead - The Featured lead tile highlights a high-value interaction that just occurred, including their contact information, source, and AI score to quickly show the quality of the lead

• Your Average rating is a live indicator of your online reviews, demonstrating your brand's trustworthiness. Because one or two reviews can shift this number, it is the most important metric for your local reputation.

• The Latest review tile ensures you are the first to know what your customers are saying. This is your most direct line of communication with your community.

• The Social visibility tile tracks your brand’s "digital footprint" on your connected social platforms over the last 30 days, showing you how many people are noticing your business.

• The Website visitors tile provides a pulse on your most important digital asset. It shows you if your traffic is trending in the right direction to meet your growth goals.

Track Your Sales Funnel and Marketing Success

The Your performance section of your Thryv dashboard is designed to show you the effectiveness of your "top of funnel" marketing efforts. It provides a clear view of how many people are discovering your business and, more importantly, how many of those people are converting into actual leads. This section solves the business problem of "blind spending" by showing you exactly where to invest your time and marketing dollars. By monitoring these conversion rates, you can identify which platforms are moving people through your sales process and which ones may need a different strategy.

The Activity Snapshot shows a visualization of your marketing funnel, including data for Impressions, Clicks, and Leads. The Top Channels tile shows where these impressions and leads are coming from, so you can see which channels are getting be most attention and converting the best. 

Prioritize Your Growth with AI-Driven Lead Activity

The Leads activity section is your daily workspace for managing new business opportunities. Instead of just seeing a list of names, you are provided with intelligent data points that help you understand the quality and origin of every inquiry. This solves the business problem of "lead fatigue" by highlighting exactly which prospects are ready to buy right now. By integrating this table into your daily routine, you ensure that high-value opportunities never fall through the cracks.

Focus on High-Intent Prospects with the AI Score

The AI Score is your most powerful tool for lead prioritization. Our artificial intelligence analyzes the interaction to determine the likelihood of a sale, saving you time on administrative screening.

• Identify Top Opportunities: Leads with a score of 4 or 5 represent high-intent customers who are looking for immediate solutions. These should be your first phone calls of the day.

• Optimize Your Time: By reviewing the score before you dial, you can prepare your sales pitch based on the lead's projected interest level.

FAQ

What is the Digital Marketing Score and how is it calculated? 

Your Digital Marketing Score is a real-time rating from 1 to 100 that measures your online competitiveness. It is aggregated from four key categories: Listings (accuracy across the web), Website (performance and mobile-friendliness), Social (engagement and activity), and SEO (search engine visibility).

How often do my Action Items update? 

Action items update constantly based on your latest business activity. If you receive a new review or if your website traffic dips, Thryv will generate a new recommendation, such as Improve rating or Enable Yelp RAQ, to help you address the change immediately.

What is AI Lead Insights?

This feature acts as a built-in note-taker for your marketing calls. When a lead calls a Thryv tracking number, the system automatically processes the interaction in three steps:

• Automated Lead Scoring: The AI analyzes the conversation to assign a "Lead Score." In this case, a 5 is a ready-to-buy, hot lead. Meanwhile, a 1 is likely someone just exploring and isn't considered close to conversion. This helps you prioritize your follow-up based on the lead's intent and urgency.

• Action Item Extraction: The AI summarizes the conversation and identifies the most important "Action Items" and "Customer Intent" (the reason for the call).

• Lead Insight Cards: These summaries are posted directly to your Thryv Marketing Center dashboard for quick review. They quickly include the source of the lead, the ability to playback the entire conversation, and other critical information.

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