This article covers the sections of the Thryv® dashboard, including the lead summary, action items, executive summary, performance tracking, leads activity table, AI Lead Insights, and the Digital Marketing Score. This article applies to Thryv users. This article does not cover how to configure your listings, website, or social media connections those are covered in the related articles listed at the bottom of this page.

Why checking your Thryv dashboard daily drives more local customers to your business

The Thryv dashboard is your primary resource for monitoring your online marketing health and taking action on what matters most. Instead of logging into multiple platforms to piece together how your marketing is performing, the Thryv dashboard consolidates your leads, reviews, digital visibility, and social activity into a single real-time view. By reviewing your dashboard daily, you can turn complex marketing data into simple, high-impact tasks that bring more local customers to your door without needing a marketing background to interpret the numbers.

View your last 30 days of lead activity at a glance

At the top of the Thryv dashboard, a lead summary displays a snapshot of your marketing performance over the last 30 days. The summary shows the total number of leads your business acquired during that period, along with a breakdown of how those leads came in including phone calls, form fills, and other sources. If any of the marketing terms or metrics on the dashboard are unfamiliar, click the Metric Guide button to open a definitions panel that explains each term used on the page.

Improve your results with personalized action items

The Action Items section appears at the top of the Thryv dashboard and serves as your daily guide for growing your business. Thryv continuously analyzes your recent performance across social media, reviews, and lead volume, and uses that analysis to identify the specific tasks that will have the greatest impact on your online visibility. Each action item includes a button that takes you directly to the part of Thryv where you can complete the recommended task, removing the guesswork from your marketing strategy.

To get the most accurate and relevant action items, make sure your key marketing tools are connected to Thryv so the dashboard can see where you are performing well and where there is room to improve. Connect the following before relying on your action items:

• Launch your online listings so Thryv can monitor your listing accuracy across the web 
• Connect your website to Thryv so your website performance data appears in the dashboard 
• Connect your social media pages to Thryv so your social presence is tracked and measured 

Stay informed with your business health overview

The Executive Summary section of the Thryv dashboard is a real-time status report that shows how your business is performing right now. While the Analytics section provides historical data over custom date ranges, the Executive Summary focuses on the most recent events that require your attention today. Click View Details on any tile to see more information about that metric. The Executive Summary displays the following metrics:

• Digital Marketing Score — A composite score from 1 to 100 that measures your overall online competitiveness. Thryv automatically analyzes the strength of your online listings, website performance, social media presence, and SEO, and combines them into a single score. A higher score indicates stronger online visibility relative to local competitors.
• Featured Lead — A tile that highlights the most recent high-value interaction your business received, including the lead's contact information, the source they came from, and their AI score, which indicates the likelihood they are ready to buy.
• Average rating — A live indicator of your current average star rating across your connected online review platforms. Because a single new review can shift this number, your average rating is one of the most important metrics for your local reputation.
• Latest review — A tile that displays the most recent review posted about your business, so you are the first to know what customers are saying about you online.
• Social visibility — A tile that tracks how many people noticed your business across your connected social platforms over the last 30 days, giving you a measure of your brand's digital footprint on social media.
• Website visitors — A tile that shows the number of visitors to your connected website, indicating whether your website traffic is trending in the right direction to support your business growth goals.

Track your sales funnel and marketing success

The Your Performance section of the Thryv dashboard shows the effectiveness of your top-of-funnel marketing efforts by displaying how many people are discovering your business and how many of those people are converting into leads. Monitoring this section helps you identify which marketing channels are moving potential customers through your sales process and which channels may need a different strategy.

The Activity Snapshot displays a visualization of your marketing funnel, showing data for Impressions (how many times your business appeared in search results or ads), Clicks (how many people clicked through to learn more), and Leads (how many of those clicks resulted in an actual inquiry). The Top Channels tile shows which specific platforms and sources are generating the most impressions and leads, so you can see at a glance which channels are performing best.

Prioritize your growth with AI-driven lead activity

The Leads Activity section is your daily workspace for managing new business opportunities. Rather than displaying a simple list of names, the Leads Activity table provides data points for each inquiry that help you understand the quality and origin of every lead. Reviewing the Leads Activity table each day ensures that high-value opportunities are followed up on before they go cold.

Focus on high-intent prospects with the AI score

The AI Score is a lead prioritization tool built into the Leads Activity table. Thryv's AI analyzes each lead interaction to estimate the likelihood of a sale and assigns a score from 1 to 5. A score of 4 or 5 indicates a high-intent prospect who is actively looking for an immediate solution these leads should be your first follow-up calls each day. A score of 1 or 2 indicates a lead who is likely still in an early exploration phase and is not close to making a purchasing decision. Reviewing the AI score before making a follow-up call lets you tailor your approach based on the lead's projected interest level.

Frequently asked questions about the Thryv dashboard

What is the Digital Marketing Score and how is it calculated?

Your Digital Marketing Score is a real-time rating from 1 to 100 that measures your overall online competitiveness. Thryv calculates the score by aggregating performance data from four categories: Listings (accuracy of your business information across the web), Website (performance and mobile-friendliness of your connected website), Social (engagement and activity across your connected social platforms), and SEO (your visibility in search engine results). A higher score indicates stronger overall online presence. The score updates in real time as your listings, website, social, and SEO data changes.

How often do action items update?

Action items update continuously based on your latest business activity. If your business receives a new review or your website traffic drops, Thryv will generate a new action item  such as Improve rating or Enable Yelp RAQ  to help you respond to the change immediately. There is no fixed schedule for action item updates; they reflect your current account status at any given moment.

What is AI Lead Insights?

AI Lead Insights is a built-in feature that automatically processes phone calls received through a Thryv call tracking number and extracts useful information from each interaction. When a lead calls a Thryv tracking number, the AI Lead Insights feature completes three actions automatically:

• Automated lead scoring — The AI analyzes the conversation and assigns a lead score from 1 to 5. A score of 5 indicates a ready-to-buy prospect. A score of 1 indicates someone in an early exploration phase who is not close to a purchasing decision.
• Action item extraction — The AI summarizes the conversation and identifies the most important follow-up action items and the customer's stated intent for calling.
• Lead Insight Cards — A summary card is posted to your Thryv dashboard for each call processed. Each card displays the lead source, a playback option for the full call recording, the AI score, the extracted action items, and the customer's intent. Lead Insight Cards appear in the Leads Activity section of the dashboard.