Before a customer ever walks through your door or books a service, their journey usually begins with a Google search. The Google Business Profile (GBP) section of your Analytics dashboard maps out this path, showing you exactly how people transition from "just looking" to "ready to buy." By monitoring these interactions, you can see how effectively your profile captures a customer's attention and guides them toward your business.

Meet Your Customers Where They Search: A complete profile ensures that when a customer reaches the end of their search, they have all the information they need to choose you. As a general rule, a more complete profile will lead to better performance. By clicking Complete Profile, you provide the details like hours, photos, and services, that give customers the confidence to take the next step in their journey.

Performance: How You Get Found

Across the top are the key metrics for your Google Business Profile. Click on each metric to display a graph for performance over time, helping you spot trends and prove your growth.

Here is a definition for each metric displayed

• Search Views - The total visibility of your business in Google searches.
• Direct Searches - Customers searching for your exact business name, which is a measure of brand recognition.
• Discovery Searches - Customers finding you by searching for your product or service, which is a measure of your growth potential!
• Map Views - How often customers find your location via Google Maps.
• Website Visits - Direct sales opportunity! Clicks from your Google profile to your website.
• Direction Requests - A strong signal of ready-to-visit customers seeking your physical location.
• Click To Call - Instant lead generation! The number of times customers clicked to call you directly from the profile.

Google Reviews: Build Trust Instantly

This section shows your overall star rating and a graph of reviews by month. Reviews are listed chronologically on the right.

• Sentiments: You can toggle reviews to Sentiments to immediately sort by positive and negative tone. Thryv scans the wording, allowing you to prioritize negative reviews for immediate action to protect your reputation.

• Generate More Reviews: Click on Share Review Link or Generate Short Link to immediately direct clients to leave a review on your Google Business Profile and fuel your growth.