To access Competitor Ranking, click Competitor Ranking in your left-hand navigation. To ensure your business appears in the results, make sure you have a Google Business Profile set up. To run a new scan, go to Digital Marketing Score. Your data refreshes automatically each time you run a new Health Score report there.

• Performance Overview
• Ranking Visualization
• Table

Performance Overview

In this section, you will see the following metrics about your selected keyword.

• Your Average Rating is your business's average star rating based on all available reviews. This reflects how likely potential customers are to choose you over a competitor.
• Your Average Ranking is the average rank of your business in Google organic search for this keyword. This metric is a snapshot of your current performance and can be used to track your progress over time.
• Top Competitor Ranking shows the competitor that ranks highest for this keyword and their top rank in Google organic search in your area.

See Which Areas Your Business is Winning with Ranking Visualization

This map gives you a geographical view of your business's online performance. Instead of just numbers, you can now see exactly where you rank in different neighborhoods, allowing you to quickly spot opportunities to improve.

The map shows a grid with a pin for each area you are being measured in. The color of the pin indicates your ranking:

• Green: Your business is ranking in the top 3, giving you great visibility.
• Yellow: Your business is ranking in the top 9.
• Red: Your business is ranking 10 or higher and has room for improvement.

The sidebar to the right shows your Top 3 Performing Areas, where your business has the highest visibility, and your Lowest 3 Performing Areas, which are the top locations to focus on to improve your rankings.

 In addition, you are able to click on any of the points to view the competitors that are ranking in this area. 

Identify Your Top Competitors in the Local Competitors Table

The table below the map is your strategic guide to the competition. It lists all of your competitors who rank on Google in your area, allowing you to quickly spot opportunities to gain an edge.

• Business Name: The businesses that rank on Google in your area.
• Average Position: The average position where a competitor ranks in Google organic search.
• Threat Level: Indicates how high a competitor ranks in your area. A green circle and a lower number indicate that this business ranks very well and is likely a serious competitor for attention from your leads. A red circle and higher number indicates a lower rank and a competitor that is not as likely to garner attention from potential leads.
• Coverage: Indicates how much of the analyzed area this business ranks in. This shows how much of the market a competitor has already claimed.
• Distance: How far the competing business is from your location.
• Rating: A business's average star rating for their Google reviews. This is an indicator of how likely a business is to be chosen by a potential customer. It is possible for a business to use great reviews to overcome a low ranking.
• Category: The business category the competitor is listed under on Google.

Analyze this table to see where competitors are winning and to uncover new ways to attract more customers.

 FAQ

Do I need a Google Business Profile to use Competitor Ranking?
Yes. Competitor Ranking is based on Google organic search data, so having a Google Business Profile ensures your business is visible in the results and can be compared against local competitors. If you don't have one set up yet, you can create one at business.google.com.

What is the difference between my Health Score and Competitor Ranking?
The Health Score provides an internal look at the setup and optimization of your own business profiles. The Competitor Ranking tool provides an external look at your performance relative to other businesses in your area for a specific keyword.

What is the Threat Level on the Local Competitors table?
Threat Level indicates how high a competitor ranks in your area. A green circle and a lower number mean the business ranks very well and is likely a serious competitor for leads. A red circle and higher number mean a lower rank, and that competitor is less likely to garner attention.

Can a competitor with a low ranking still be a threat?
Yes. The Rating metric (average star rating for Google reviews) is an indicator of how likely a business is to be chosen by a potential customer. It is possible for a business to use great reviews to overcome a low ranking.