Presence on high-traffic directories like YP, Yelp, Nextdoor, and Yahoo puts your business in the path of motivated customers. Each of these platforms acts as an additional doorway to your business, working together to increase your reach and grow your customer base. The Enhanced Profile Analytics tool brings all these results into one view, showing you the combined power of your online network and the steady stream of leads they generate.

The Advantage of Full Visibility: By tracking every impression, click, and call, you can see the specific value each platform contributes to your overall success. Instead of guessing how customers find you, this data provides clear proof of your growing influence across the web. This transparency allows you to see exactly how your expanded digital footprint is turning into real-world phone calls and new revenue.

Performance Metrics: Your Lead Funnel

To help you visualize your growth, the dashboard breaks down the customer journey across your entire network into three key stages:

• Impressions: This tracks how often your business appears in search results across all platforms. Every impression represents a potential customer becoming aware of your brand.

• Clicks: This measures how many people took the next step to explore your services. High engagement here shows that your profile is successfully capturing the interest of your local audience.

• Calls: This is your most direct growth metric. These are phone calls made through the trackable numbers on your profiles, providing a clear count of the new leads being delivered to your business in real-time.

Call Activity/Call Log: Assess Lead Quality and Prioritize Follow-up

The Call Log tracks the number of calls received, as well as unique calls (the number of individual customers that called), and the average duration of those calls. This data is essential for assessing lead quality and understanding your conversion window.

Click on the Call Activity drop-down to see a total of calls received and the crucial lead information captured. The following information will display about your calls

• Name - if available
• Type - Incoming (answered) call, missed call, or form fill
• AI Score - The AI Lead Score is the most powerful tool in your call log. It automatically evaluates incoming calls based on the quality of the interaction and assigns a value from 1 to 5, where higher numbers are more ready-to-buy.

  • Spot High-Value Opportunities: A high score (4 or 5) indicates a motivated lead who is ready to engage. These should be your very first follow-up priority.

  • Save Time on Screening: By glancing at the score, you can immediately distinguish between a serious inquiry and a casual shopper without having to listen to every recording first.

  • Automatic Summary: Click on the lead score to see an AI summary of the call, saving you valuable time when determining your next steps. 

• Contact Info - phone number or email address

• Source - which profile specifically the lead originated from

• Date/Time