Stop guessing about your marketing performance. The Analytics dashboard in Thryv is your single source of truth for measuring and optimizing your entire online presence.

This powerful tool translates complex data into clear, actionable insights, showing you exactly how your website, Google Business Profile, and enhanced listings are performing. By centralizing this critical data, you eliminate confusion and gain the confidence to make smarter decisions that grow your business.

Google Business Profile

This section provides high-level metrics that tell you exactly how customers are finding your business on Google. It will also display the completeness of your profile. As a general rule, a more complete profile will lead to better performance. Click on Complete Profile to be taken to the screen where you can add more information.

For a full guide to Google Business Profile Analytics, Click Here!

Performance

Across the top are the key metrics for your Google Business Profile. Click on each metric to display a graph for performance over time, helping you spot trends and prove your growth.

Google Reviews: 

Your reviews on Google will display here. Take advantage of tools like Sentiment Analysis or your Google Review Link to generate more reviews.

Website

This section gives you valuable information on how your website visitors engage after finding your website. For a full guide to Website Analytics, Click Here!

Click on a metric to update the graph, and use the date range drop-down in the top right to change the time range for the information displayed. 

Sessions

This chart shows a day by day count of sessions on your website, divided by desktop, mobile, and tablet versions.

Conversion Funnel

This chart breaks down the journey from visit to action:

• Unique Website Visits: The number of individual customers who have viewed your website (ignoring repeat visits).
• Identified Website Visits: Visits where Thryv was able to determine the user's identity and other information.
• Website Conversions: The number of times a user took a measurable action (form fill, appointment schedule) with your business.

Enhanced Profiles

This section monitors the performance of your Enhanced Profiles on Yelp, Yellow Pages, Nextdoor, and Yahoo. By centralizing these stats, you can see exactly which profiles are generating the most interest and driving the highest quality leads to your business. For a full guide to Enhanced Profile analytics, Click Here!

 For a full guide on Enhanced Profile Analytics, Click Here!

Note: If you have a Growth Package, those statistics will also be included.

• Impressions - The number of times a potential customer has seen your business profiles
• Clicks - The number of times a prospective customer has clicked into your profile to engage with it
• Calls - Calls made to your tracked phone numbers on your profiles, a measure of your leads in real-time.

Call Activity/Call Log: Assess Lead Quality and Prioritize Follow-up

The Call Log tracks the number of calls received, as well as unique calls (the number of individual customers that called), and the average duration of those calls. This data is essential for assessing lead quality and understanding your conversion window.

Click on the Call Activity drop-down to see a total of calls received and the crucial lead information captured.

• You can instantly Play Call Audio to listen to a recording of the call. This is vital for confirming the customer's exact needs and ensuring a perfect follow-up.
• Click Add Notes to leave internal comments. This allows your team to score the lead and note any actions taken, guaranteeing a smooth handoff and maximizing the chances of a sale.