Every lead that comes into Thryv can now flow directly into HubSpot, automatically. When a prospect calls, fills out a form, or reaches out through your listings, Thryv captures and qualifies the lead and sends it straight to HubSpot as a Contact with call notes, form details, and lead quality signals already attached. Your team gets full context the moment a lead lands, so follow-ups are faster and nothing slips through the cracks. Connect the two platforms and turn more prospects into customers without adding steps to your workflow. Save time by eliminating manual exports, data copy-paste, and missed follow-ups.

Key Benefits

Thryv captures and qualifies every incoming lead — calls, form submissions, and listing inquiries — and sends each one to HubSpot as a Contact automatically. No manual exports, no data entry, no leads sitting in a queue waiting to be moved. The moment a prospect reaches out, your team has everything they need to follow up.

Every Contact arrives with full detail already attached: name, email, phone, address, call conversation summary, and form submission notes. Thryv Score and Thryv Sentiment are written directly to the Contact record as custom properties, so your team can prioritize outreach based on lead quality without digging through notes or making judgment calls blind.

If a Contact with a matching email address already exists in HubSpot, Thryv updates that record instead of creating a duplicate. Your pipeline stays clean, your team stays focused, and every lead gets the follow-up it deserves.

Your HubSpot workflow stays intact The integration works behind the scenes. You continue using HubSpot exactly as you do today, and the leads just show up.

How to Connect Thryv to HubSpot

To get started, select HubSpot from the integrations menu. 

Then, check the box to allow Thryv to share data with HubSpot. Click Here to see a full list of the data shared.

Then, click on the first New Authentication button. A name for the connection between Thryv and HubSpot will be generated. There is no need to edit this name. Click on Create to proceed.

Then, click on New Authentication in the section with the HubSpot logo. You will see the name given to the authentication again. Click on Create and you will be asked to sign in with your HubSpot credentials.

Once you are signed in to your account, the setup is complete, and leads will automatically start flowing from Thryv to HubSpot

How It Works

1. Leads Are Automatically Synced — Once connected, Thryv will monitor incoming leads and send them to HubSpot in real time.

2. Contacts Are Created or Updated — For each incoming lead, the integration checks whether a matching Contact already exists in HubSpot by email address. If it does, the record is updated. If it doesn't, a new Contact is created.

3. Notes and Context Are Attached — Call activity and form submission details are appended to the Contact as notes, building a running communication history so your team always has context.

4. Work the Lead in HubSpot — Your leads appear in HubSpot as Contacts with full context attached. From there, continue your normal workflow, add notes, create deals, schedule follow-ups, send quotes.

What Data Is Shared

When a lead is synced, the following information is sent to HubSpot:

• Name (first and last)

• Email address

• Phone number

• Address (if available)

• Thryv Score (written as a custom contact property)

• Thryv Sentiment (written as a custom contact property)

• Call conversation summary and key notes (attached as a contact note)

• Form submission details (attached as a contact note, when applicable)

Managing Your Integration

View Status You can check whether HubSpot is connected from the Integrations Directory at any time.

Disconnect Anytime You can uninstall the integration at any time. This will:

• Stop new leads from syncing to HubSpot

• Revoke Marketing Center's access to your HubSpot account

Existing Contact records in HubSpot are not affected when you disconnect.

When to Use This Integration

This integration is a good fit if:

• You already use HubSpot to manage contacts and your sales pipeline

• You want leads from Thryv delivered directly into your existing workflow

• You want to avoid manually moving lead data between systems

• You want lead quality signals (score and sentiment) visible on the Contact record without extra setup