More and more customers are skipping Google entirely and asking AI tools like ChatGPT, Google Gemini, and Claude to recommend local businesses. Instead of scrolling through search results, they type "who's the best plumber near me" and trust the answer they get. If your business isn't showing up in those answers, you're missing customers who never even knew to look for you.

The AI Brand Visibility report shows you exactly where your business stands across the major AI search platforms, what those platforms already know about your business, and how your visibility compares to competitors in your area. This article covers each section of the AI Brand Visibility report and explains what the data means for your business.

How to Access Your AI Brand Visibility Report

First, click on the AEO & SEO tab in the left-hand navigation of Thryv. 

Then, in the left-hand navigation of your AEO & SEO dashboard, click on the Analytics icon and select AI Brand Visibility from the menu.

What Your AI Visibility Progress Score Means

The AI Visibility Progress section shows how many of the top searched queries in your business category your business is currently appearing for across major AI search platforms. The number displayed reflects how many industry-relevant prompts out of the total tracked returned your business as a result in at least one AI platform.

The section also includes a Summary from AI, which is a plain-language narrative generated by AI that describes your business's overall visibility pattern across platforms. The summary identifies which platforms are surfacing your business consistently, where gaps exist, and which geographic areas or query types may need attention. The Summary from AI reflects the most recent data run, which is displayed in the top right corner of the AI Brand Visibility report.

A high score means your business is appearing in a strong percentage of the searches most relevant to your industry. A lower score means there are queries where your business is not showing up, and potential customers asking those questions are being directed to competitors instead. Our AEO & SEO team reviews this data as part of your program and works to improve your visibility over time.

How to Read Your Visibility for Top Searched Queries

Your Visibility for Top Searched Queries section shows a list of the specific prompts being tracked for your business category, and whether your business appeared in the results when each prompt was submitted to ChatGPT, Google AI Mode, Gemini, and Claude. Each row in the table is a prompt, which is a real question someone has typed into an AI search tool to find a business like yours. Each column represents one AI platform.

A green checkmark means your business appeared in that platform's response when the prompt was run. A dash means your business did not appear in that platform's response for that prompt. The table makes it easy to see at a glance which platforms are surfacing your business consistently and which platforms have gaps for specific queries.

The prompts displayed are determined by your business category and location. They reflect the types of searches most likely to bring customers to a business like yours. Use the table to identify which AI platforms are gaining traction for your business and which platforms may need optimization. The Latest Run date in the top right corner of the table shows when the data was last updated. Our AEO & SEO team reviews this information as part of your program and works to close gaps across platforms over time.

How Your Visibility Ranking Compares to Competitors

The Visibility Ranking section shows how your AI search visibility score compares to competitors in your area over time. The left side of the section displays your current visibility score alongside the scores of competitor websites, so you can see at a glance where your business stands relative to others in your market. The right side displays a line chart that tracks visibility scores for your business and each competitor over the past several months, so you can see whether your visibility is trending up, down, or holding steady.

Each line in the chart represents one website. Your business is labeled as Self in the chart legend, alongside the URLs of the competitors being tracked. The vertical axis shows the Visibility Score and the horizontal axis shows the time range. A rising line means visibility is improving on AI search platforms. A declining line means visibility is dropping and may need attention from our AEO & SEO team.

The competitors displayed in the Visibility Ranking section are determined by your business category and location. They are the businesses most likely to appear in the same AI-generated results as yours. You can not manually add or remove competitors from this section.

What AI Platforms Know About Your Business

The What Do Top AI Platforms Know About You section shows how ChatGPT, Claude, and Gemini currently describe your business when asked about it. The section displays what each platform has gathered about your business across four categories: About, Services, Contact Information, and Testimonials. This data reflects the most recent run date shown in the top right corner of the section. Click on each AI tool across the top to see the data it has about your business. Use this section to verify that the information AI platforms are using to represent your business is accurate and consistent. If an AI platform is displaying outdated, incomplete, or incorrect information about your business, that misinformation can affect how your business is described in AI-generated recommendations. even if your visibility score is strong.

If you notice incorrect information in this section, the steps to fix it depend on where the inaccurate information is coming from. If your business name, address, phone number, or contact details are wrong, navigate to Listings Management in your Thryv left-hand navigation and update your business information there. If incorrect information is appearing on your website, and your website is hosted through Thryv, navigate to the website editor to make changes or contact our website team team to request an update. If your website is hosted through a third-party provider, log in to your website platform directly to make the necessary corrections. AI platforms update their information over time as they re-crawl the web, so corrections may not appear immediately in this section.

What Your Local Visibility on Top Platforms Shows

The Local Visibility on Top Platforms section shows whether your business is verified on Google and listed on Bing Places. Each platform displays a status line confirming your current verification or listing status. Being verified and listed on these platforms ensures your business information is accurate and visible in local searches. Because AI tools draw on data from Google and Bing when generating recommendations, your local platform status directly affects how AI search represents your business.

How to Read Your Review Sentiment Analysis

The Review Sentiment Analysis section shows how AI interprets the overall tone of your Google reviews and provides a breakdown of your review data. Reviews are one of the most important signals AI platforms use when deciding how to represent your business in recommendations. A strong, positive review profile increases the likelihood that AI tools describe your business favorably when customers ask for recommendations in your category.

The section opens with your Overall Brand Sentiment, which is labeled Positive, Neutral, or Negative, followed by a plain-language AI-generated summary that describes the themes and patterns appearing across your reviews. The summary identifies what customers are consistently praising, what concerns are appearing, and how your overall reputation is trending. Below the sentiment summary, the Total Reviews section displays your average star rating, total review count, and the date your most recent review was received.

The sentiment breakdown displays five metrics as percentages: Positive reflects reviews rated 4–5 stars, Neutral reflects reviews rated 3 stars, Negative reflects reviews rated 1–2 stars, No Rating reflects reviews submitted without a star rating, and Reviews Responded reflects the percentage of reviews you have responded to. Below the breakdown, individual review cards display the full text of each Google review, the reviewer's name, the date the review was submitted, the star rating, and an AI-generated sentiment tag of Positive or Negative.

If you want to respond to a review, navigate to the Reputation tab in the left-hand navigation of Thryv. You cannot respond to reviews directly from the Review Sentiment Analysis section of the AI Brand Visibility report.

FAQ

How long does it take for corrections to appear in the AI Brand Visibility report? After you update your business information in your listings or on your website, AI platforms update their data on their own schedules, which vary by platform and are not controlled by Thryv. Corrections may take several weeks to several months to appear in the What Do Top AI Platforms Know About You section. Your SEO team monitors this data as part of your program and can advise if you have concerns about specific inaccuracies.

Which AI platforms are tracked in the AI Brand Visibility report? The AI Brand Visibility report tracks your business's visibility and representation across ChatGPT, Claude, Gemini, and AI Mode. The platforms tracked may expand over time as AI search continues to evolve.