Most business owners know they should be posting on social media and sending email campaigns, but finding the time to plan, write, and publish that content consistently is a different story. Thryv Strategic Content Creation is a Thryv add-on that pairs you with a dedicated marketing expert who handles your social media posts and email campaigns for you, so your business stays visible and engaged without pulling you away from the work that only you can do.

What Thryv Strategic Content Creation Does for Your Business

Thryv Strategic Content Creation is a "do it with and for me" service. In addition to giving you tools to manage your own marketing content, Thryv assigns you a marketing expert who learns your business and does the work of planning, writing, and publishing your content on your behalf.

Your marketing expert posts to your social media platforms three times per week across up to four channels: Facebook, Instagram, LinkedIn, and Google. Each post is written to fit the tone and context of the platform it appears on, so your content doesn't read like a generic broadcast copied across every channel. Your marketing expert tailors the voice and format of each post to feel genuine and specific to your business, not like templated marketing.

In addition to social media, your marketing expert sends email marketing campaigns to your contacts on a regular cadence directly from your Thryv account. These campaigns are written to reflect your business voice and keep your customers informed and engaged between visits.

Thryv Strategic Content Creation also includes everything covered by Thryv Listings Refresh, meaning your business listings across the web are kept accurate and up to date as part of this service. Thryv Strategic Content Creation and Thryv Listings Refresh cannot be purchased at the same time; Listings Refresh is included in Thryv Strategic Content Creation at no additional cost.

How Your Monthly Content Process Works

Thryv Strategic Content Creation runs on a monthly cycle built around a scheduled meeting between you and your marketing expert. Here is how the process works.

Each month, you meet with your marketing expert to discuss what is happening in your business. New services, seasonal promotions, upcoming events, staff changes, customer milestones, or anything else relevant to your business that month becomes the fuel for your content plan. Your marketing expert uses those conversations to write social posts and email campaigns that sound like they came from you, not from a marketing template.

After your meeting, your marketing expert prepares your content for the upcoming month. You have two weeks to review and approve the posts before they are scheduled to go live. To request changes during the review period, contact your marketing expert directly. If no changes are requested within the two-week review window, your content will publish as planned.

Your listings are also reviewed and updated each month as part of this service, following the same process described in the Thryv Listings Refresh article. If your business hours, services, or photos have changed, those updates are applied across your connected listings.

Frequently Asked Questions

Is Thryv Strategic Content Creation included in my Thryv subscription? Thryv Strategic Content Creation is a paid add-on to Thryv and cannot be purchased as a standalone product. For pricing information, see the Thryv Products at a Glance page.

Does Thryv Strategic Content Creation include Thryv Listings Refresh? Yes. Everything included in Thryv Listings Refresh is included in Thryv Strategic Content Creation. Thryv Listings Refresh and Thryv Strategic Content Creation cannot be purchased at the same time — if you are on Thryv Strategic Content Creation, Listings Refresh is already covered.

Which social media platforms does Thryv post to? Thryv Strategic Content Creation supports posting to up to four social platforms: Facebook, Instagram, LinkedIn, and Google. Your marketing expert will confirm which platforms are connected to your account during onboarding.

What happens if I don't review my content before it goes live? You have two weeks to review and request changes to your scheduled content before it publishes. If no changes are requested within that two-week window, your content will post as prepared by your marketing expert.

Can I request changes to my listings outside of the monthly cycle? Yes. You can contact Thryv Support at any time to request a listing update without waiting for the next monthly check-in. To reach support, click the help icon in the bottom right corner of your Thryv account and select Contact Support.

Is Thryv Strategic Content Creation a leads product? No. Thryv Strategic Content Creation manages and publishes your marketing content but does not run paid advertising campaigns or guarantee new leads. To learn about Thryv's tools for driving new leads, see the Search Boosts overview.

What kind of content does my marketing expert create? Your marketing expert creates social media posts for your connected platforms and email marketing campaigns sent to your contacts. Content is based on information you share during your monthly meeting and is written to reflect your business voice. Thryv Strategic Content Creation does not include website content, paid ads, or content for platforms outside of Facebook, Instagram, LinkedIn, and Google.