This guide is designed to help you successfully complete your Thryv Text & Voice onboarding and business verification, ensuring a smooth approval process. Please review it carefully before proceeding to “Next: Business Info” to help ensure accurate submission and first-time approval.

Disclaimer: All examples displayed in this guide are for illustration/reference only. You must enter your own business’s accurate and verifiable information.

How to Activate Thryv Text and Voice

For First Time Users

In the left-hand navigation, click on Comms, and then Text and Voice. Click Here to open this screen in your account. 

Select whether to acquire a Toll Free Number (no additional charge with your plan for the first 500 messages and 100 minutes per month) or a Local Number ($120 per year in the US for the first 500 messages and 100 minutes per month)

A Local Number includes a premium local phone number with an area code of your choice. 

Either choice enables your business to:

• Send text message broadcasts
• Text 1:1 with your contacts
• Sent text messages in automations
• Add more text messages or voice minutes to your plan at any time

Check the box indicating you agree to the terms and conditions and click on Next to proceed. On the next screen, you'll be asked for some basic information about your business. 

Migrate to Thryv Text and Voice (for existing Keap Business Line users)

Migrating to the upgraded Thryv Text & Voice platform ensures your business benefits from the latest feature enhancements, including a unified inbox with multiple messaging channels, improved messaging tools, and upcoming voice and voicemail capabilities. The new platform also delivers better message deliverability by keeping your business fully compliant with carrier regulations. All customers must migrate by May 15, 2026, as the existing Keap Marketing Number and Keap Business Line services will be discontinued after that date. Moving to Text & Voice now ensures uninterrupted service and access to ongoing improvements.

Click Here to open the correct screen in your account. 

First click on your profile icon in the lower left, then click on Settings. 

Then, scroll down and click on Text Message Verification.

To complete the migration, click on Confirm Your Number. From here, you'll be prompted to complete a pre-verification to avoid service disruption.

An in app notification and email will be sent to you when there is an update or change to your verification status, including any action required on your part.

 Note: There may be service interruptions or limitations of features while the migration is taking place. You can always return to this screen to check on your verification status.

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Enter Your Business Information

Whether you're just getting started or porting your existing number, from here you'll need to provide details about your business. This information must be accurate, consistent, and verifiable.

Business Details

Provide your official business information exactly as registered:

• Country of Business
• Industry
• Type of Business (e.g., Private or Public)
• Legal Business Name (as shown on tax documents)
• Doing Business As (DBA) name (if applicable)
• Business Registration Number (BRN) (region-specific) — must be valid and properly formatted
  • United States (US): Employer Identification Number (EIN)
  • Canada (CA): Canadian Business Number (CBN)
  • United Kingdom (UK): Company Registration Number (CRN)
  • Australia (AU): Australian Business Number (ABN)
• Business Address — use a real, physical address
• Business Phone Number — must be active and associated with your business

Contact Information

• First and Last Name (authorized representative)
• Business Email
  • Should match your business domain
  • Avoid personal domains (e.g., Gmail, Yahoo)
• · Business Phone – Please enter a valid 10 digit formatted number. Tip - Click the yellow exclamation icon in order to select your country / country code.

• Business Website
  • Must be a valid https:// URL
  • Should clearly represent your business

Messaging Use Case & Campaign Details

You’ll be asked to explain how you plan to use messaging. This is required for approval by messaging carriers.

Use Case(s)

Select 1–5 use cases that accurately reflect your messaging needs.

Examples:

• Account notifications (appointments, reminders)
• Customer care / support
• Order or service updates
• Marketing

Tips:

• Only select relevant use cases
• Avoid selecting too many unrelated options

Campaign Description

Explain how you will use text messaging.

Requirements:

· 40–500 characters

· Clearly describe who you are messaging and why

Good Example:

“We send appointment reminders and follow-up messages to customers who opt in through our website booking form.”

Avoid:

· Vague descriptions (e.g., “marketing”)

· Internal descriptions unless explicitly applicable

Sample Messages (Critical for Approval)

Provide an example of a message your customers will receive.

Required Elements (Must Include):

• Your business name
• Purpose of the message
• Opt-out instructions

Required Compliance Language (must be included): “Reply STOP to opt out at any time. Msg and data rates may apply.”

Example:

“Hi, this is [Business Name]. This is a reminder for your upcoming appointment. Reply STOP to opt out at any time. Msg and data rates may apply.”

Failure to include this language may result in rejection.

Prohibited Message Content

You may not send messages related to:

· Controlled substances (including cannabis/CBD)

· Alcohol

· Firearms

· Tobacco

· Sexual or explicit content

· Hate or harmful speech

· Loan Marketing

Violations may result in rejection or suspension.

Provide Your URL(s)

In the form, you will see a section labeled Provide Your URL(s)

You must provide the following:

1. Privacy Policy URL

• Must be publicly accessible
• Explains how customer data is collected and used

Example (for reference only): https://thryv.com/privacy

You must provide your own business’s privacy policy URL

2. Terms & Conditions URL

• Must include SMS messaging terms
• Should outline:
  • Message frequency
• Opt-out instructions
• User responsibilities

Example (for reference only): https://thryv.com/terms

You must provide your own business’s terms & conditions URL

3. SMS Opt-In URL (Consent Form)

Provide a link showing how customers opt in to receive messages.

Requirements:

• Must be a secure URL (https://)
• Must clearly show customer consent
• Must include:
  • Opt-in checkbox or form
  • Message frequency disclosure
  • “Msg & data rates may apply”
  • STOP to opt out

Example (for reference only): For opt in examples, please view our additional help guide for Registration and Verification https://learn.thryv.com/hc/en-us/articles/40931563866381-Thryv-Text-Registration-and-Verification

You must provide a valid opt-in experience for your own business. If Marketing is selected as a use case, it must have its own separate opt-in check box as shown in the guide above.

Need Help with URLs?

If you’re unsure how to create or provide these URLs:

• Contact Support
• Reach out to your Customer Success Manager (CSM)

My Verification was Rejected, What Should I Do? 

If your verification is not approved on the first attempt, it is usually due to a minor data mismatch or an issue with your opt-in process. Review these three common areas to quickly identify and fix the issue.

• Double-check that your business name and Tax ID match your tax filings exactly. Even a missing "Inc." or a misplaced hyphen can trigger a rejection.

• If you are a Sole Proprietor, ensure you are using your legal personal name if that is how your tax ID is registered.

• Ensure your address, website, and email are correct and branded.
• Review opt-in/opt-out language and privacy policy links.
• Avoid these common issues:
  • Incomplete or inconsistent business information
  • Missing or invalid URLs
  • Sample message missing required compliance language
  • Vague or unclear use case descriptions
  • No clear opt-in process

For troubleshooting, see: Thryv Text Registration and Verification

Tips for a Successful Approval

· Double-check all fields before submitting

· Ensure all URLs are live and accessible

· Make sure your use case, campaign description, and sample message align

· Include all required compliance language

· Use accurate, real business information (no placeholders or test data)

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Need Help?

If you have questions or need assistance completing your application, please contact Support or your CSM before submitting.