AI Insights are currently in Beta for a select group of Thryv Marketing Center users. We look forward to releasing this feature to all Thryv users soon.

Automated Data Interpretation

The AI Insights tool acts as a powerful assistant that synthesizes the complex data across your business so you do not have to. It analyzes the inner mechanics of your business and interprets the numbers for you, saving you valuable time by highlighting exactly what is happening within your sales and marketing funnels. Instead of spending hours cross-referencing different charts, you can rely on this feature to identify critical trends and tell you precisely where your business is succeeding or where it needs a strategic adjustment.

AI Insights Banner

The AI Insights Banner appears at the top of your pre-made reports. It automatically analyzes the metrics contained in your report and draws meaningful conclusions to make data-driven decisions for your business. It automatically correlates metrics across your entire account to draw meaningful conclusions that might be missed when looking at a single chart.

• Automated Correlation: The AI doesn't just look at one number. It compares different data points, such as identifying that a spike in Impressions resulted in a specific percentage increase in Revenue.

• Historical Context: The banner often compares your current performance against your historical data, such as your Year-Over-Year (YOY) retention rates or monthly growth trends.

Real-World Insight Examples

To help you understand your business trajectory, the AI provides specific observations and actionable recommendations. Examples of these insights include:

• Performance Anomalies: "Impressions spiked by 45% this month, while your overall conversion rate remained steady."

• Revenue Trends: "Your revenue dipped by 8.2% over the last 30 days, but your customer retention has grown by 14.7% compared to last year."

• Actionable Advice: The AI may suggest a specific fix, such as "Implement automated email follow-ups to capitalize on your increased website traffic."

Improving the AI with Feedback

Since this feature is currently in Beta, your input is essential for training the AI to be more precise for your specific industry.

• Rate the Insight: Click the Thumbs Up or Thumbs Down icons on the right side of the banner to indicate if the information was helpful.

• Submit Detailed Feedback: Clicking an icon will open a feedback modal. Marking an insight as Correct or Relevant helps the system prioritize similar data points in your future reports.