Keap reports in Thryv Reporting Center are still in beta and may not be accessible to all users

Getting Results with Email Performance Insights

Sending targeted emails is only the first step in a successful marketing strategy. To grow your business, you must ensure your messages are actually reaching and resonating with your audience. The Email Performance Report provides a real-time dashboard that tracks how customers interact with your automated communications. This report solves the business problem of "blind marketing" by highlighting exactly which subject lines grab attention and which call to action buttons drive traffic to your website. By identifying your most successful campaigns, you can replicate winning strategies to increase your overall sales and improve customer retention. By centralizing metrics like Open Rates, Click Rates, and Top/Bottom Performers, this report gives you everything you need to send smarter and grow faster. By identifying your most successful campaigns, you can replicate winning strategies to increase your overall sales and improve customer retention without ever leaving your workspace

Tips to make sure this report is effective

To populate the Email Performance Report with high-value data, you must leverage Thryv's broadcast capabilities. The metrics in this report are a direct reflection of your live campaigns. Without active automation and structured content, these tiles will remain empty.

• Use Distinct Broadcast Naming: The Top 5 and Lowest 5 Email Broadcast Performers pull names directly from your created broadcasts. Using unique, descriptive titles allows you to pinpoint exactly which message is driving engagement. Click Here to learn more about naming and managing Broadcasts

• Embed Clickable Elements: Metrics for Email Click Rate and Contact Engagement Trends are only recorded when an email contains a link or call to action. Including these elements is necessary to track recipient interest. Click Here to learn more about using the Email Builder and Links

• Implement Subject Line Testing: To make the Email Open Rate chart useful for optimization, you must vary your subject lines to identify which hooks successfully capture your audience’s attention.

Insights Gained from this Report

The Email Performance Report serves as a diagnostic tool for your digital communication strategy. Instead of simply counting emails, use these insights to refine your approach and ensure your messaging is resonating with your audience.

• Pay attention to your Open Rate, and Click Rate
  • If your Open Rate is low, experiment with your subject line, as this is the number one tool to get your audience to open your emails.
  • If your Open Rate is high, but your Click Rate is low, your subject lines are likely performing well, so look at the content of your emails. Make sure your copy is clear and engaging, you're using eye-catching images, and most importantly, make sure your call to action is clear and valuable to your audience
• You can also pay attention to the seasonality of your email sends and see if there is an ideal time to send in addition to the content.