Sending an email is only half the job. To grow your business, you need to know how your audience is responding. The email broadcast reporting tools in Keap give you a clear view of your marketing performance — so you can stop guessing what works and start making decisions based on what your data actually shows. By reading your reports, you can identify which contacts are most engaged with your content, giving you a ready list of warm leads to follow up with directly.

Key Metrics for Email Broadcast Performance

The email broadcast reports track the following metrics for every broadcast you send. Use these numbers to evaluate what is working, identify what to improve, and prioritize your follow-up.

• Open Rates — the percentage of recipients who opened your email. Open rate is the primary indicator of whether your subject line is compelling enough to get attention in a crowded inbox. A low open rate typically points to a subject line or sender name issue rather than a content issue.
• Click-Through Rates — the percentage of recipients who clicked at least one link in your email. Click-through rate measures how many people were interested enough in your offer or content to take action. A high open rate with a low click-through rate usually means the email content or call to action needs adjustment.
• Bounces and Unsubscribes — the number of email addresses that could not receive your email and the number of contacts who opted out. Monitoring bounces and unsubscribes helps you maintain a healthy list and protect your sender reputation with major mailbox providers like Gmail, Outlook, and Yahoo.
• Device and Engagement Trends — a breakdown of whether your contacts are opening emails on mobile devices or desktop computers. Understanding how your audience reads your emails lets you design layouts and calls to action that are optimized for the device they are most likely using.