In your CRM, your automations are the engine that moves your business forward, but Tags are the GPS that tells that engine exactly where to go. While you can build automations based on dates or form submissions, using tags gives you a level of precision that manual scheduling cannot match. Think of a tag as a digital signal that identifies exactly who a customer is and what they need right now. By applying a specific tag, you "route" that customer into the perfect automated experience without having to build a brand new process for every person.

This video shows how to use tags to make your existing automations more intelligent and personalized. If you want to learn more and take a deep dive into how you can use tags to power up your automations, Click Here for our full course on using Tags.