Thryv Leads is an advertising add-on that delivers leads directly to your Thryv account using omnichannel marketing and machine learning, so you can focus on running your business while Thryv works to connect you with new customers. This article answers frequently asked questions about how Thryv Leads works, including setup requirements, reporting, budgets, and program management. Thryv Leads is an add-on to Thryv and requires an active Thryv subscription to purchase.

Does Thryv Leads Guarantee a Specific Number of Leads

Thryv Leads does not guarantee a specific lead volume monthly or annually. The estimate provided at the time of purchase is an annual opportunity target range based on historical performance from similar types of businesses. Every effort is made to achieve the target, but results will vary based on your market, industry, and budget.

Where to Find Reporting for Your Thryv Leads Program

To access your Thryv Leads reporting and recorded calls, click the Analytics tab in Thryv. Reporting is updated daily and available 24 hours a day, 7 days a week.

What Is the Minimum Term for a Thryv Leads Program

The minimum term for a Thryv Leads program is six months. This period allows the program to optimize its multi-channel approach and efficiently drive opportunities to your business. Thryv Leads programs automatically renew every six months.

Do I Need an Active Thryv Subscription to Use Thryv Leads

Yes. Thryv Leads is an add-on to Thryv and requires an active Thryv subscription. Thryv Leads cannot be purchased as a standalone product.

Why Can't I Find My Thryv Leads Ad on Google

Thryv Leads uses Pay Per Click (PPC) advertising across multiple channels, not just Google. PPC on Google is not a subscription solution that guarantees a permanent or fixed ad placement. Thryv Leads strategically rotates ad placements across various channels at different times to reach potential customers where they are most likely to engage and connect with your business.

Does Thryv Leads Use Video Ads

Yes. Video ads are placed across a variety of video inventory properties to reach visual consumers. Thryv Leads video ads are designed to drive lead opportunities by emphasizing your business brand and contact information.

How Does Machine Learning Work for Seasonal Businesses

Thryv Leads uses machine learning to observe user behavior, gather data, and automatically adjust how and when ads are published across omnichannel media options. For seasonal businesses, the machine learning system proactively optimizes ad delivery to maximize lead volume during periods of peak demand for your type of business.

What Is the Minimum Budget for Thryv Leads

Thryv Leads offers a customized proposal for each business to determine the right minimum and maximum spend levels based on your goals and market. Spend thresholds are directly tied to the program's ability to deliver meaningful lead opportunities. Contact Thryv at support@thryv.com to discuss budget options for your business.

Can I Purchase Multiple Thryv Leads Programs

Yes. You can purchase multiple Thryv Leads packages, but each package must meet all three of the following criteria:

• Each package must have its own active Thryv subscription.
• Each package must have its own unique website URL for deep linking.
• Each package must target its own independent geographic area.

Does Thryv Leads Require a Website

Yes. A website is required to run a Thryv Leads program. Running Thryv Leads without a website will limit program performance and outcomes. Thryv Leads cannot run with a Facebook Business Page alone.

What Happens If I Don't Have a Facebook Business Page

A Facebook Business Page is not required to run Thryv Leads, but it is recommended. If you purchase Thryv Leads, you can set up and connect a Facebook Business Page directly through Thryv. If you choose not to connect a Facebook Business Page, the Social channel of advertising will not be enabled for your program. In that case, your media spend will automatically be redistributed across the remaining available ad channels.

Why Are My Social Ads Not Showing Photos

Thryv Leads Social ads pull the logo and photos directly from your connected Facebook Business Page. If your Facebook Business Page does not have photos uploaded, no photos will appear in your Social ads. To resolve this, add photos to your Facebook Business Page and the Social ads will update automatically.

What Changes Can Be Made to My Thryv Leads Program After Launch

After your Thryv Leads program launches, you can request the following types of changes:

• Adding or removing a service category.
• Adding or removing a geographic target area.
• Adding or removing a keyword.
• Adjusting your ad schedule.
• Connecting a different website URL.
• Adding or changing your Facebook Business Page.

To request a change to your Thryv Leads program, contact Thryv at support@thryv.com.

How Does Thryv Leads Protect Against Fraudulent Clicks

Thryv Leads uses two levels of protection against fraudulent clicks. The first level uses both human review and automated processes to identify and shut down ad inventory sources that allow non-human traffic. Sources identified as fraudulent are suspended or terminated. The second level detects fraudulent conversions and clicks and removes them from your reporting automatically.

Can I Increase My Budget or Boost My Lead Volume

Yes. After your program has run for a minimum of 30 days and is performing at or above the lead target, you can increase your budget or add a one-month boost. To increase your budget, use the slider tool in your Thryv Leads program settings. To opt in for a one-month added boost, select the boost option available during your active program.

Who to Contact for Thryv Leads Support

For any questions, changes, or concerns about your Thryv Leads program (including seasonality adjustments or performance inquiries) contact Thryv at support@thryv.com.