Increasing your ranking on Google is a pain point for many small business owners. Luckily, Thryv gives you the tools to make it easy! Here is a helpful guide to make sure you're getting the full benefit of your online listings and using every tool at your disposal to boost your Google presence. To manage your Google Business Profile from Thryv Marketing Center, click on Listings Management, and then Google Profile.

Fill Out As Many Details As Possible On Your Listing Profile

Google doesn't just consider your Google Business Profile itself when determining your ranking. Their algorithm examines all search sites. What they are looking for is more information, and information that is consistent across all sites. Even something as simple as spelling out "street" on one site and abbreviating "st." on another site can hurt Google's confidence in your listing. Google also considers a complete profile more trustworthy than one that is incomplete. Take a look at our guide that goes over in detail how to make the most out of each field in your listing profile. To complete your profile in Thryv Marketing Center, navigate to Online Presence > Google Profile and fill out every field with as much detail as possible

Rotate Your Pictures Often

Photos are the best way to make your Google listing more eye-catching and more likely to be chosen by your leads. As with most other parts of this guide, more is better! Post your logo, a photo of the exterior of your business so you can be found, the interior to make coming there appealing, and work samples to build a brand your customers can trust. 

It's also important to update those pictures often. Google will note on your listing that your photos were recently updated, and this shows consumers you are active in maintaining your online presence and builds trust in your brand. 

To update photos or videos, scroll down on the Google Business Profile page in Thryv Marketing Center and click on Add Photos & Videos

Choose Relevant Categories 

One of the most important choices you will need to make is your business category, as this will be the most likely search term you will be found under. The first category selected in Thryv Business Center will be your Primary Category and the one that Google weighs the most heavily in their algorithm. You can choose Additional Categories as well. It is wise to do so, but only if they are relevant to your business. Think of secondary services that you offer that your customers might search for. However, there is such a thing as too many categories! If you try to add too many categories, Google will find that less legitimate and it will hurt your ranking. A best practice is to keep it to a maximum of 5 categories, and only do so if all 5 are relevant to your business. 

Take Advantage of Google Posts

Social posts on your Google Business Profile are an unexpected way to increase your ranking. Posts on Google only appear for 7 days, so it's important to post often. They can be used to provide important updates about your business or position you as an expert in your category. Luckily, Thryv Marketing Center makes it easy to post on Google with our social tools! Click Here to learn more!

Have more questions?

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