Using a Keap Public Form as a call-to-action lets you collect lead information directly from your WordPress site and send it straight into Keap. This creates a seamless experience for visitors while ensuring follow-ups and automations begin immediately.

Generate the action link in your Keap app

1. Locate and click the Marketing tab

2. Click Forms

3. Click the Create form button

4. Select Public

5. Choose any template from the dropdown

6. Click the Start building your form button

7. To build your Public form, add fields for the information you want to capture from leads (like name, email, or phone), and customize the design and style to fit your brand.

8. When on the Publish step, select the Copy link button

In WordPress - Apply the link to your button/image

1. Click on Toggle block inserter

2. Click on Buttons

3. Click and drag Button block to desired column on your site

4. Type Button text

5. Click on Link

6. Paste the link grabbed in the previous step