High-level trends in your reports tell you what is happening, but the details tell you why. This video focuses on the crucial "Drill In" feature, allowing you to instantly move from a summary metric (like total sales or website traffic) to the underlying detail data that drives strategic decisions.

By the end of this video, you will master how to:

• Find the Root Cause: Click on any key metric to instantly view the transactions, customer lists, or specific activities that contributed to that number.

• Transform Data to Action: Turn general observations (e.g., "Website traffic dropped") into specific, actionable steps (e.g., "Traffic dropped because one specific social campaign stopped performing").

• Maximize Insight: Efficiently navigate your reports, eliminating the need to manually cross-reference data when investigating a trend or result.