This video applies to Thryv® users who manage marketing campaigns and want to measure their results using Thryv Reporting Center™. This video does not cover how to set up Thryv Reporting Center or how to configure individual reports. It covers how to use Thryv Reporting Center alongside your marketing activity data to connect campaign efforts to measurable business outcomes.

Why connecting your marketing campaigns to your reports stops wasted ad spend

Running marketing campaigns without visibility into what is actually working means spending time and money on activities that may not be driving results. This video shows you how to connect your marketing campaign activity — including social ads, email campaigns, and reputation management — to the hard data in Thryv Reporting Center, so you can see exactly which efforts are producing leads and revenue and which are not. When your marketing activity and your results data are connected, you can make confident decisions about where to invest your budget next instead of guessing.

What you will learn in this video

By the end of this video, you will know how to:

• Prove marketing ROI — Link specific campaign activity — including social ads, email campaigns, and reputation management efforts — directly to measurable results such as website traffic and customer acquisition in Thryv Reporting Center.
• Optimize your ad spend — Use detailed analytics in Thryv Reporting Center to identify which marketing channels and campaigns are delivering the highest quality leads and the most revenue for your business.
• Refine your marketing strategy — Identify your top-performing content and adjust your marketing budget in real time to focus only on the activities that are driving the most growth.

Watch the video

The video below walks through how to use Thryv Reporting Center alongside your Thryv marketing campaign data to measure campaign performance, identify your best-performing channels, and connect your marketing activity to bottom-line revenue results. The video covers all three topics listed above. Enable captions using the CC button in the video player if needed.