Stop spending time and money on marketing that doesn't work. This crucial training video shows you how to strategically connect your marketing efforts in Thryv Marketing Center with the hard data in Thryv Reporting Center Learn how to close the results loop, proving the ROI of every campaign you run.

By the end of this video, you will master how to:

• Prove Marketing ROI: Link specific campaign activity (social ads, email blasts, reputation management) directly to tangible results like website traffic and customer acquisition.

• Optimize Ad Spend: Use detailed analytics to see exactly which marketing channels and campaigns are delivering the highest quality leads and revenue.

• Refine Future Strategy: Identify top-performing content and adjust your budget in real-time to focus only on the activities that drive the most growth.