This video applies to Thryv Business Center™ users who have access to Thryv Reporting Center™. This video does not cover how to set up Thryv Reporting Center or how to configure individual reports. It covers how to use Thryv Reporting Center in combination with your Thryv Business Center activity data to connect your daily customer interactions to measurable business results.

Why connecting your CRM activity to your reports drives smarter business decisions

Most business owners track their marketing activity in one place and their revenue in another — which makes it nearly impossible to know which efforts are actually driving sales. This video shows you how to close that data gap by combining Thryv Business Center and Thryv Reporting Center into a single view of your business performance. When your customer interactions and your revenue data are connected, you stop spending time and money on activities that are not producing results and start doubling down on the ones that are.

What you will learn in this video

By the end of this video, you will know how to:

• Prove ROI — Link specific customer interactions — including emails, calls, and booked appointments — directly to final sales and revenue figures in your Thryv Reporting Center reports.
• Identify your best leads — Analyze which customer segments and marketing channels generate the highest quality and most profitable leads for your business.
• Optimize your strategy — Use combined CRM and reporting data to make informed decisions about where to invest your time and marketing budget going forward.

Watch the video

The video below walks through how to use Thryv Reporting Center alongside your Thryv Business Center activity data to track marketing performance, measure customer interactions, and connect your daily efforts to bottom-line revenue results. The video is approximately 15 minutes long and covers all three topics listed above. Enable captions using the CC button in the video player if needed.