Stop guessing which activities actually drive revenue. This video shows you how to combine the power of Thryv Business Center and Thryv Reporting Center to connect your daily efforts with real business results. Learn to close the data loop: track marketing activity and customer interactions within the CRM, and instantly see the bottom-line impact in your reports.

By the end of this video, you will master how to:

• Prove ROI: Link specific customer interactions (emails, calls, booked appointments) directly to final sales and revenue figures in your reports.

• Identify Your Best Leads: Analyze which customer segments and marketing channels generate the highest quality, most profitable leads.

• Optimize Strategy: Use combined CRM and reporting data to make informed decisions about where to spend your time and budget next.