This article covers a feature comparison between the new Keap™ email builder and the legacy Keap email builder. Use this table to identify which features are available in each builder and to understand what changed in the transition to the new email builder. In the table below, Y indicates the feature is available and N indicates the feature is not available. Live Now indicates a feature that was added to the new email builder as part of the transition. In Progress indicates a feature that was under development at the time this article was last updated — verify the current status in the new email builder.
What the New Keap Email Builder Adds and What Changed From the Legacy Builder
The new Keap email builder includes several features not available in the legacy builder, including Custom Blocks and Groups, Columns, Stock Images, Menu, Timer, Appointments (Keap Pro and Max only), Export HTML, Audit Content, Emojis, and Text Only templates. The new builder does not currently include Static Group, Spacer, Create HTML Email, Import Legacy Template, Advanced Search for Contacts, or A/B Testing — features that were available in the legacy builder. Both builders support the majority of standard email creation features including Content, Body and Design, Buttons, Dividers, Headings, HTML Code, Images, Social, Text, Video, File Download, Signature, Spam Checks, Templates, Blank Email, My Templates, Previously Sent, Drafts, Desktop and Mobile Preview, Dynamic Content, Save as Template, Merge Fields, Multiple Tags, Campaign Links, Hyperlinks, Custom Merge Fields, and Send from Custom Domain.
New Email Builder vs Legacy Email Builder — Full Feature Comparison
| Feature | New Builder | Legacy Builder |
|---|---|---|
| Roadmap | ||
| Disable the legacy email builder for free trial and all new customers | Live Now | N/A |
| Send test emails to non-users | Live Now | Y |
| Customize the From field in test emails | Live Now | Y |
| Search for uploaded images | Live Now | Y |
| Convert legacy emails into the new builder | Live Now | N/A |
| Send email broadcasts to emails 2 and 3 | Live Now | Y |
| Send email broadcasts from custom field values (sending name and email) | In Progress — verify current status | Y |
| Add file download to hyperlinks | Live Now | Y |
| New automation flow | Live Now | N/A |
| Editor Tools | ||
| Content | Y | Y |
| Custom Blocks and Groups | Y | N |
| Static Group | N | Y |
| Body and Design | Y | Y |
| Columns | Y | N |
| Button | Y | Y |
| Divider | Y | Y |
| Heading | Y | Y |
| HTML Code | Y | Y |
| Images | Y | Y |
| Stock Images | Y | N |
| Menu | Y | N |
| Social | Y | Y |
| Text | Y | Y |
| Timer | Y | N |
| Video | Y | Y |
| Appointments (Keap Pro and Max only) | Y | N |
| File Download | Y | Y |
| Signature | Y | Y |
| Spacer | N | Y |
| Spam Checks | Y | Y |
| Gallery | ||
| Templates | Y | Y |
| Text Only | Y | N |
| Create Blank Email | Y | Y |
| Create HTML Email | N | Y |
| Import Legacy Template | N | Y |
| My Templates | Y | Y |
| Previously Sent | Y | Y |
| Drafts | Y | Y |
| Preview Template (desktop and mobile) | Y | Y |
| Features | ||
| Dynamic Content | Y | Y |
| Send Test Email to Multiple Users | Y | Y |
| Export HTML | Y | N |
| Save as Template | Y | Y |
| Preview Email (desktop and mobile) | Y | Y |
| Audit Content | Y | N |
| Emojis | Y | N |
| Merge Fields | Y | Y |
| Affiliate Merge Fields | Y | Y |
| Multiple Tags | Y | Y |
| Campaign Links | Y | Y |
| Hyperlinks | Y | Y |
| Custom Merge Fields | Y | Y |
| Send From Custom Domain | Y | Y |
| Advanced Search for Contacts | N | Y |
| A/B Testing | N | Y |
| Supports Content Publishing | Y | Y |
Frequently Asked Questions
What does this article cover?
This article covers a feature comparison between the new Keap email builder and the legacy Keap email builder. This article does not cover how to use either email builder. For help with the new email builder, see new email builder help articles and training resources.
Which features are only available in the new email builder and not the legacy builder?
The following features are available in the new Keap email builder but were not available in the legacy email builder: Custom Blocks and Groups, Columns, Stock Images, Menu, Timer, Appointments (Keap Pro and Max only), Text Only templates, Export HTML, Audit Content, and Emojis.
Which features were only available in the legacy email builder and are not currently in the new builder?
The following features were available in the legacy email builder but are not currently available in the new Keap email builder: Static Group, Spacer, Create HTML Email, Import Legacy Template, Advanced Search for Contacts, and A/B Testing.
What does "In Progress" mean in the comparison table?
"In Progress" indicates a feature that was under development in the new Keap email builder at the time this article was last updated. The status of In Progress features may have changed since this article was published. To verify the current availability of any In Progress feature, test the feature directly in the new email builder or contact Keap Support for the most current status.
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