Which Email Builder Should You Use
The new email builder is the current email builder available to all new accounts and free trial users. The new email builder includes several tools and features not available in the legacy email builder — including custom blocks, multi-column layouts, stock images, a timer block, an appointments block, emoji support, content auditing, and HTML export. The legacy email builder includes a small number of features not yet available in the new builder, including a Spacer block, Static Group, advanced contact search, A/B testing, and the ability to create HTML emails or import legacy templates.
If you are deciding which builder to use, the table below shows exactly which features are available in each builder so you can identify any gaps before switching. Features marked as Live Now in the Roadmap section are features that were recently added to the new builder based on user feedback.
New Email Builder vs. Legacy Email Builder: Full Feature Comparison
The table below compares feature availability across three categories: Editor Tools, Gallery, and Features. A Y indicates the feature is available in that builder. An N indicates the feature is not available in that builder. N/A indicates the feature applies only to one builder and has no equivalent in the other.
| Feature | New Builder | Legacy Builder |
|---|---|---|
| Roadmap — Features Added to the New Builder | ||
| New builder enabled by default for free trial and all new accounts | Live Now | N/A |
| Send test emails to non-users | Live Now | Y |
| Customize the From name and email address in test emails | Live Now | Y |
| Search for previously uploaded images in the image library | Live Now | Y |
| Convert legacy emails into the new builder format | Live Now | N/A |
| Send email broadcasts to Email 2 and Email 3 contact fields | Live Now | Y |
| Send email broadcasts from a custom field value (sender name and email address) | Live Now | Y |
| Add a file download to hyperlinks in an email | Live Now | Y |
| New automation flow for email sequences | Live Now | N/A |
| Editor Tools | ||
| Content block | Y | Y |
| Custom Blocks and Groups (save reusable email sections) | Y | N |
| Static Group | N | Y |
| Body and Design settings | Y | Y |
| Multi-column layout block | Y | N |
| Button block | Y | Y |
| Divider block | Y | Y |
| Heading block | Y | Y |
| HTML code block | Y | Y |
| Images block | Y | Y |
| Stock Images (royalty-free image library) | Y | N |
| Menu block (navigation links in email header) | Y | N |
| Social media links block | Y | Y |
| Text block | Y | Y |
| Timer block (countdown timer in email) | Y | N |
| Video block | Y | Y |
| Appointments block — available on Pro and Max plans only | Y | N |
| File download block | Y | Y |
| Signature block | Y | Y |
| Spacer block | N | Y |
| Spam check tool | Y | Y |
| Gallery | ||
| Pre-built email templates | Y | Y |
| Text-only email template | Y | N |
| Create blank email from scratch | Y | Y |
| Create email from raw HTML code | N | Y |
| Import a legacy email template into the builder | N | Y |
| My templates (saved custom templates) | Y | Y |
| Previously sent emails | Y | Y |
| Drafts | Y | Y |
| Preview template on desktop and mobile before sending | Y | Y |
| Features | ||
| Dynamic Content (show different content to different contacts) | Y | Y |
| Send test email to multiple users at once | Y | Y |
| Export email as HTML file | Y | N |
| Save email as a reusable template | Y | Y |
| Preview email on desktop and mobile before sending | Y | Y |
| Audit content (check email for issues before sending) | Y | N |
| Emoji support in email subject line and body | Y | N |
| Merge fields (personalize email with contact data) | Y | Y |
| Affiliate merge fields | Y | Y |
| Apply multiple tags via email link clicks | Y | Y |
| Campaign links (track clicks and trigger automations) | Y | Y |
| Hyperlinks | Y | Y |
| Custom merge fields (personalize with custom contact field data) | Y | Y |
| Send from a custom email domain | Y | Y |
| Advanced contact search when selecting recipients | N | Y |
| A/B testing for subject lines and email content | N | Y |
| Supports content publishing | Y | Y |
Features Only Available in the New Builder
The following features are available in the new email builder but are not available in the legacy email builder: Custom Blocks and Groups, multi-column layout, Stock Images, Menu block, Timer block, Appointments block (Pro and Max plans only), text-only email template, export email as HTML file, audit content tool, and emoji support.
Features Only Available in the Legacy Builder
The following features are available in the legacy email builder but are not yet available in the new email builder: Static Group, Spacer block, create email from raw HTML code, import a legacy email template, advanced contact search when selecting recipients, and A/B testing. If any of these features are required for your workflow, continue using the legacy email builder until these features are added to the new builder.
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