Why Use the Unsubscribe Tracker Report

Understanding why contacts unsubscribe from your emails helps you improve your campaigns and reduce future opt-outs. The Unsubscribe Tracker report in Keap™ shows you every contact who has unsubscribed, the reason they gave for unsubscribing, and any additional feedback they provided before clicking the unsubscribe button. This is the only place in Keap where you can view and manage your unsubscribes — unsubscribed contacts cannot be tagged or managed through other contact management tools.

How to Access the Unsubscribe Tracker Report

1. Click Reports in the left-hand navigation of your Keap account.

   The screenshot below shows the Reports option in the Keap left-hand navigation menu. The Reports option appears as a labeled item with a chart icon in the main navigation.

   

2. Click Unsubscribe tracker from the Reports list.

   The screenshot below shows the Reports list in Keap with the Unsubscribe tracker option highlighted. The Unsubscribe tracker appears as a labeled row in the reports list alongside other available reports.

   

3. Click New Search to open the search filter panel and filter the report results.

   The screenshot below shows the Unsubscribe tracker report in Keap with the New Search button visible at the top of the report. Clicking New Search opens a filter panel where search criteria can be configured.

   

How to Filter the Unsubscribe Tracker Report

After clicking New Search, a filter panel opens with the following search criteria options:

• Feedback type — select one or multiple feedback types to filter results by the reason the contact gave for unsubscribing.

• Date contact unsubscribed — filter results by the date or date range when the contact unsubscribed.

• Email batch ID — filter results by the specific email batch that triggered the unsubscribe.

The screenshot below shows the New Search filter panel in the Keap Unsubscribe tracker report. The panel displays three filter fields: Feedback type, Date contact unsubscribed, and Email batch ID. Each filter field accepts one or more values. A search button appears at the bottom of the panel to apply the selected filters.

How to Customize the Columns in the Unsubscribe Tracker Report

You can choose which fields appear as columns in the Unsubscribe tracker report and reorder them. To add a field as a column, select it from the available fields list. To change the column order, click and drag columns into the desired position.

The screenshot below shows the column customization panel in the Keap Unsubscribe tracker report. The panel displays a list of available fields on the left that can be added as report columns. Selected columns appear on the right side and can be dragged to reorder them.

What the Unsubscribe Tracker Report Results Show

The Unsubscribe tracker report displays the following information for each unsubscribed contact:

• Feedback Type — the reason the contact selected when unsubscribing.

• Additional Feedback — any written comments the contact provided before clicking the Unsubscribe Me button.

The screenshot below shows the results view of the Keap Unsubscribe tracker report. The report displays a list of unsubscribed contacts with columns for Feedback Type and Additional Feedback. Each row represents one unsubscribed contact.

What Contacts See When They Unsubscribe

When a contact clicks the unsubscribe link in an automated email from Keap, they are redirected to an unsubscribe page. The unsubscribe page presents the contact with options for how they want to unsubscribe and a field to provide optional feedback before confirming the unsubscribe.

The screenshot below shows the unsubscribe page that contacts see after clicking the unsubscribe link in a Keap automated email. The page displays unsubscribe options for the contact to select from and an optional feedback field. An Unsubscribe Me button appears at the bottom of the page to confirm the unsubscribe.

Frequently Asked Questions

What does this article cover?

This article covers how to access and use the Unsubscribe tracker report in Keap, how to filter results, how to customize report columns, and what the report results show. This article does not cover re-subscribing contacts or managing email compliance settings. For help with other reports in Keap, visit the Keap Help Center.

Can I apply a tag to a contact when they unsubscribe?

No. It is not possible to apply a tag to a contact when they unsubscribe. The Unsubscribe tracker report is the only tool in Keap for viewing and managing unsubscribes.

Is the Unsubscribe tracker the only place I can view unsubscribed contacts?

Yes. The Unsubscribe tracker report is the only place in Keap where you can view and manage contacts who have unsubscribed from your emails. Unsubscribed contacts do not appear in standard contact list filters as unsubscribed unless viewed through this report.

What feedback options do contacts see when they unsubscribe?

When a contact clicks the unsubscribe link in a Keap automated email, they are redirected to an unsubscribe page that presents them with options for why they are unsubscribing and an optional field to provide written feedback. The feedback type and any written comments the contact provides are captured and displayed in the Unsubscribe tracker report.