Email providers including Gmail, Yahoo, AOL, and Microsoft now enforce DMARC policies that reject emails sent from their domains through third-party platforms like your automation builder. If your Keap "from" email address ends in @gmail.com, @yahoo.com, @aol.com, @outlook.com, @hotmail.com, @msn.com, or @live.com, your emails may not be delivered to your contacts. Updating your "from" address to a private domain email — such as name@mycompany.com — protects your email deliverability and keeps your marketing running without interruption.

Why DMARC Compliance Matters for Your Email Marketing

DMARC stands for Domain-based Message Authentication Reporting and Conformance. Email providers use DMARC policies to verify that an email was sent from the domain it claims to be from. When you send emails through your automation builder using a Gmail or Yahoo address, the email appears to come from Gmail or Yahoo but is actually sent from Keap's servers. DMARC policies flag this as a mismatch and reject the email before it reaches your contact's inbox. This is an industry-wide change that affects every email marketing platform, not just Keap. To learn more about DMARC, visit dmarc.org.

What Happens If You Do Not Update Your "From" Address

If your Keap "from" address uses an @gmail.com, @yahoo.com, @aol.com, @outlook.com, @hotmail.com, @msn.com, or @live.com domain and you do not update it, Keap will automatically change your "from" address to a temporary @infusionmail.com address to keep your emails deliverable. For example, bob@gmail.com will be changed to bob+gmail@infusionmail.com, and 123company@yahoo.com will be changed to 123company+yahoo@infusionmail.com. This temporary solution keeps your emails delivering, but a private domain email address is strongly recommended for all small businesses as soon as possible.

How to Fix Your Email Deliverability by Updating Your "From" Address

The permanent solution is to use a private domain email address as your "from" address in Keap — for example, name@mycompany.com or info@mycompany.com. If you have a business website, your hosting package may already include a private domain email address. Contact your website host to set up a branded domain email if you do not already have one.

Once you have a private domain email address, follow these steps to update your "from" address in your automation builder.

1. Click Settings in the left-hand navigation menu. Then click Users.
2. Select the user whose "from" email address you want to update.
3. Update the email address to your private domain email address and click Save.

Repeat these steps for every user in your account whose email address ends in @gmail.com, @yahoo.com, @aol.com, @outlook.com, @hotmail.com, @msn.com, or @live.com. If any of your automations use a hardcoded "from" email address in an email step — rather than a merge field that pulls from the user record — update those email addresses inside each automation as well to ensure those emails are delivered.

Frequently Asked Questions About DMARC and Email Deliverability

Is this a Keap-specific issue?

No. DMARC enforcement is an industry-wide change. Any email marketing platform — including Mailchimp, ActiveCampaign, HubSpot, and others — will experience the same deliverability issues if you send emails from a Gmail, Yahoo, AOL, or Microsoft consumer domain. The solution is the same regardless of which platform you use: switch to a private domain email address.

Which email domains are affected by DMARC policies?

The following consumer email domains are affected: @gmail.com, @yahoo.com, @aol.com, @outlook.com, @hotmail.com, @msn.com, and @live.com. If your Keap "from" address uses any of these domains, your emails are at risk of not being delivered.

What is the difference between a consumer email address and a private domain email address?

A consumer email address is one provided by a free email service, such as Gmail, Yahoo, or Outlook — for example, myname@gmail.com. A private domain email address uses your own business domain — for example, myname@mycompany.com. Private domain email addresses are not subject to DMARC rejection when sent through third-party platforms like your automation builder.