You can use the Create a Deal automation to trigger adding a deal card to your sales pipeline after a goal is achieved. 

A good example of this use case is a web form or a internal form goal connected to a sequence that includes the Create a Deal process.

How to configure the Create a Deal process

1. Next to your When, add a Create a deal item.
   
   
    
2. Add a Deal name. This will be visible on your card in the Pipeline. Note that you can add merge fields from the contact record in the deal name
   
   
3. Add the value for this deal if it is won
4. Select the Starting stage in your pipeline for deals created by this automation
5. Select an Assigned user for deals created by this automation
   
   
   
   (Optional) Check the box to Only create if this contact doesn't already have a deal in this stage. This option can minimize the accidental creation of multiple deal cards for the same deal.
6. Add an estimated deal value to the Amount field
7. Click Save when all fields are complete
   
   
8. Click Publish to launch this automation. Once published, a new deal will be added to your pipeline whenever the Then is achieved.