Automation merge fields are useful time-savers when information in your automation changes frequently. For example, if you have five emails in an automation that all reference a constantly changing date, an automation merge field will save you from editing all five emails every time the date changes. All you have to do is change the value of the automation merge field.
- The merge field can only be text
- There is no limit to the amount of automation merge fields you can create
- A automation merge can only be used in the automation that it was created in
Table of Contents
Create an Automation Merge Field...
- When editing an automation, click on the view more button and select Merge Fields.
- Click the Add Merge Field button.
- Enter the Merge Field Label and Value.
- Merge Field Label - This is the name of the merge field. Only you will see this.
- Merge Field Value - The actual value that will be merged into the email.
- Click the Save icon to save your changes.
- Repeat these steps to add more merge fields.
To insert a Campaign Merge Field into an email...
- Open the email you would like to modify
- Click the text area where you want to insert the merge field
- Click the Merge Tags drop-down.
- Select Campaign Fields
- Choose your desired merge field and it will be added to your email
To Edit an existing automation merge field...
- To modify an existing merge field, follow the steps at the top of this article, select the merge field, change its value and click Save
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