Why Use the Branding Center in Keap

Keeping your logos, brand colors, and custom fonts consistent across every email and landing page you create takes time when you have to update each asset individually. The Branding Center in Keap™ gives you one central place to store and manage your brand assets, so they are always available when you build an email broadcast, an automation, or a landing page. Add your logos and colors once in the Branding Center and they appear automatically in the design tools across your account — no re-uploading or re-entering required.

For Keap Partners using Solution Launchpad, the Branding Center also allows you to share branded email templates and landing pages with client accounts. When a template is installed into a client's account, the client's own default logo from their Branding Center replaces the source logo automatically.

How to Add Logos and Brand Colors to the Branding Center

1. Click your avatar in the bottom left corner of your Keap account, then click Settings in the menu that appears.

   The screenshot below shows the avatar icon in the bottom left corner of the Keap account screen with the menu open. The Settings option appears in the menu above the avatar icon.

   

2. Click Branding Center in the Settings menu.

   The screenshot below shows the Settings menu in Keap with the Branding Center option visible as a labeled row in the Settings navigation list.

   

3. Add up to 8 logos and up to 16 brand colors to your Branding Center. Each logo and color you add becomes available as a selectable asset inside the Email Builder, Automation Builder, and Landing Page builder.

   The screenshot below shows the Branding Center settings page in Keap. The page displays two sections: a Logos section showing uploaded logo thumbnails with an option to add more, and a Colors section showing color swatches with an option to add more. The maximum count for each section is displayed next to the section heading.

   

4. After adding logos and colors, open an email broadcast, automation, or landing page to access your brand assets in the design tools.

Note: Your Business Profile logo is automatically added to the Branding Center as your primary logo if your account has one. To update your Business logo, go to Settings and click Business Profile. Changes to the Business logo should be made in Business Profile, not in the Branding Center.

How to Upload Custom Fonts to the Branding Center

Custom fonts are available on Pro, Max, and Ultimate plans. You can upload any licensed font file to the Branding Center and use it in Landing Pages and Popups. You can store up to 30 custom fonts in your Branding Center. Custom fonts are not supported in the Email Builder because most email clients do not support custom fonts — fallback fonts will be used in emails instead.

1. Click your avatar in the bottom left corner of your Keap account, then click Settings.

   The screenshot below shows the avatar icon in the bottom left corner of Keap with the Settings option visible in the menu.

   

2. Click Branding Center in the Settings menu.

   The screenshot below shows the Settings menu in Keap with the Branding Center option highlighted.

   

3. Click the Fonts tab at the top of the Branding Center page.

   The screenshot below shows the Branding Center page in Keap with the Fonts tab highlighted at the top. The Fonts tab appears alongside the Logos and Colors tabs in the Branding Center navigation.

   

4. Click Upload a file to open the file browser.

   The screenshot below shows the Fonts tab in the Keap Branding Center with the Upload a file button visible. The button appears in the upload area of the Fonts tab.

   

5. Select your licensed font file from your device and upload it. Ensure you have the rights to use the font before uploading.

   The screenshot below shows the file browser open for selecting a font file to upload to the Keap Branding Center. The file browser displays font files available on the device for selection.

   

6. After uploading, your custom fonts appear in a list on the right side of the Fonts tab. You can delete any custom font from this list at any time by clicking the delete option next to the font name.

   The screenshot below shows the Fonts tab in the Keap Branding Center after a custom font has been uploaded. The uploaded font appears in a list on the right side of the tab with a delete option next to the font name.

   

7. Open a Landing Page or Popup in the editor to use your uploaded font.

8. Select your custom font from the font dropdown menu in the editor. The font will appear in the dropdown alongside the standard system fonts.

   The first screenshot below shows the font dropdown menu open in the Keap Landing Page editor with the custom uploaded font visible in the list. The second screenshot shows the custom font applied to a text element on the landing page.

   

How to Use Brand Assets in Email Broadcasts

Brand assets added to the Branding Center are available inside the Email Builder, Automation Builder, and Landing Page builder. The steps below use an email broadcast as an example, but the same assets and controls are available in automations and landing pages.

1. Click Comms in the left-hand navigation of your Keap account. Then click Email broadcasts.

   The screenshot below shows the Comms section in the Keap left-hand navigation with the Email broadcasts option visible below it.

   

2. Click Create email broadcast.

   The screenshot below shows the Email broadcasts list page in Keap with the Create email broadcast button visible in the upper right area of the page.

   

3. In the Content step of the email broadcast setup, click Edit to open the Email Builder.

   The screenshot below shows the Content step of the email broadcast setup in Keap with the Edit button visible. Clicking Edit opens the Email Builder where brand assets can be added to the email.

   

4. Choose to start from Scratch, Text only, or select a saved template to begin building your email.

5. Drag the Logo widget from the right panel onto your email canvas. The Logo widget automatically displays your primary logo from the Branding Center.

   The screenshot below shows the Keap Email Builder with the Logo widget visible in the right panel and a Logo block placed on the email canvas. The Logo block displays the primary logo from the Branding Center.

   

6. Click on the Logo block to open its settings. From the logo settings panel, you can adjust the logo width, alignment, and apply hyperlinks or tags to the logo.

   The screenshot below shows the logo settings panel open in the Keap Email Builder after clicking the Logo block. The panel displays controls for width, alignment, hyperlink, and tag settings for the logo.

   

7. To use brand colors in your email, drag a Text block onto the canvas. Click the Font Color option in the inline toolbar or in the right panel. Your brand colors appear in the color picker under the Brand colors section.

   The screenshot below shows the color picker open in the Keap Email Builder with the Brand colors section visible. The Brand colors section displays the color swatches that were added to the Branding Center.

   

8. To switch the logo in your email to a different logo from your Branding Center, click on the Logo block and then click More Logos. All logos stored in your Branding Center will appear for selection.

   The screenshot below shows the Logo block selected in the Keap Email Builder with the More Logos option visible in the logo settings panel. The More Logos panel displays all logos stored in the Branding Center as selectable thumbnails.

   

9. To add or remove logos and colors without leaving the Email Builder, click Manage Logos from the logo settings panel. The Branding Center Settings page will open. After making changes, close the Branding Center Settings page and click Refresh page in the Email Builder to load your updated logos and colors.

   The screenshot below shows the Manage Logos option in the logo settings panel in the Keap Email Builder. Clicking Manage Logos opens the Branding Center Settings page in a separate view where logos and colors can be added or removed.

   

How to Share Branded Templates via Solution Launchpad

Keap Partners can share email templates and landing pages that include branded logos through Solution Launchpad. When a template is installed into a destination account, the logo in the template is automatically replaced by the destination account's default logo from its Branding Center. This means each client account receives the template with their own branding applied automatically.

1. Set your default logo in the source account's Branding Center.

2. Create an email broadcast that includes a Logo block and save it as a template.

3. Open the destination account and set a default logo in that account's Branding Center.

4. Return to the source account. Click your avatar in the bottom left corner, then click Settings. Then click Solution Launchpad.

5. Click + Add create and select Add items to Launchpad.

6. Click + Add shareable items and select Email templates.

7. Select the template you saved and click Insert selected.

8. Click Next and select Push it to another Keap app as the sharing method.

9. Select the destination account from the account list and click Install.

10. Open the destination account and locate the installed template. The logo in the template will be replaced by the destination account's default Branding Center logo automatically.

11. Repeat the same steps for landing pages and additional email templates as needed.

Troubleshooting Custom Fonts

• Font does not appear after upload — confirm the font file is a supported file type and that you have a valid license for the font. Unsupported file types and unlicensed fonts cannot be uploaded successfully.

• Upload error — try uploading a different font file to determine whether the issue is specific to that file. If the error persists with multiple files, contact Keap Support for assistance.

Frequently Asked Questions

What does this article cover?

This article covers how to add logos, brand colors, and custom fonts to the Branding Center in Keap, how to use brand assets in email broadcasts, and how to share branded templates through Solution Launchpad. This article does not cover creating email broadcasts or landing pages from scratch. For help with Solution Launchpad, see How to Use Solution Launchpad.

Is the Branding Center available in Max Classic?

No. The Branding Center is not available in Max Classic. Max Classic users continue to have access to the legacy branding center instead.

Is the Branding Center available in forms?

No. The Branding Center is available in the New Landing Page builder and the Email Builder. Branding Center assets are not available in forms.

Can I share brand colors through Solution Launchpad?

Currently, only logos can be shared through Solution Launchpad. Brand colors are not included when sharing templates or assets via Solution Launchpad.

How do I update my Business Profile logo in the Branding Center?

Your Business Profile logo is automatically added to the Branding Center as your primary logo. To update the Business logo, go to Settings and click Business Profile. Changes to the Business logo must be made in Business Profile — updating the logo directly in the Branding Center will not update your Business Profile logo.

Can I use any font in the Branding Center?

You can upload any licensed font file to the Branding Center. You must have the rights to use the font before uploading. You can store up to 30 custom fonts in your Branding Center.

Will custom fonts appear in emails built with the Email Builder?

No. Custom fonts are not supported in the Email Builder because most email clients do not support custom or Google Fonts. When a custom font is used in an email, a fallback font will be displayed to the recipient instead.

What happens to a custom font when a landing page is shared via Solution Launchpad?

Custom fonts shared through Solution Launchpad are only maintained in the destination account if the same custom font is already installed in both the source and destination accounts. If the destination account does not have the matching custom font installed, the custom font will not carry over and a fallback font will be used instead.

Which Keap plans have access to custom fonts?

Custom fonts in the Branding Center are available on Pro, Max, and Ultimate plans.

Why is the Branding tab not available in the Popup builder?

The Branding tab is not currently supported in the Popup builder. Use the Landing Page builder to access Branding Center assets.