How Daily Message Limits Work on Free and Trial Editions of Keap

The Keap™ Business Line is available on free and free trial editions of Keap™ so you can experience the value of business messaging before upgrading. On free and free trial editions, there is a daily limit on the number of outbound messages you can send. Inbound messages and all calling — both outbound and inbound — are unlimited on every edition. The daily message limit resets each day and applies to the total number of outbound messages sent across your account.

Daily Outbound Message and Calling Limits by Type

The table below shows the outbound and inbound limits for messaging and calling on free and free trial editions of Keap™.

Keap Messaging Acceptable Use Policy

Keap™ reserves the right to adjust messaging limits based on individual account usage. All users are required to comply with the Keap acceptable use policy. The acceptable use policy prohibits using Keap™ messaging to send any of the following types of content:

• Material that infringes, misappropriates, or uses without appropriate consent a third party's intellectual property or proprietary rights.

• Hate-related, abusive, or discriminatory material advocating discrimination against individuals or groups.

• Material related to violence of any kind, including instructions on how to assemble or make bombs or other weaponry.

• Obscene, excessively profane, disparaging, defamatory, malicious, unlawful, or otherwise objectionable material, including pornographic content, adult services, escort services, dating services, or any content that exploits minors under 18 years of age.

• Material advocating or advancing criminal hacking, cracking, or phishing.

• Material related to illegal drugs or paraphernalia, marijuana and related paraphernalia, prescription drugs, or any content in violation of the Controlled Substances Act.

• Material that in any way targets children 13 years of age or younger.

• Unlawful software or malicious code, including viruses, worms, time bombs, Trojan horses, corrupted files, hoaxes, or any other harmful or deceptive files, scripts, agents, or programs.

• Material that violates, encourages, or furthers conduct that would violate any applicable laws — including criminal laws — or any third-party rights, including publicity or privacy rights.

• Debt collection services, credit repair and debt relief offerings, stock picks or promotions, get-rich-quick schemes, or similar offers.

• Cryptocurrency sales, promotions, or material related to mining Bitcoin or other cryptocurrencies.

• Content related to pyramid schemes, network marketing or multi-level marketing businesses, odds making, betting, gambling services, or online casino games.

Frequently Asked Questions

What does this article cover?

This article covers the daily outbound message limits that apply to free and free trial editions of Keap™ Business Line, the calling limits for those editions, and the content restrictions outlined in the Keap™ acceptable use policy. This article does not cover how to set up Keap™ Business Line or how to send messages. For setup instructions, see Keap Messages and Keap Business Line setup.

When does the daily message limit reset?

The daily outbound message limit of 25 messages resets each calendar day. The limit applies to the total number of outbound messages sent from your account within a single day. Inbound messages do not count toward the daily limit and are unlimited on all editions.

Are phone calls limited on free and trial editions?

No. Both outbound and inbound calls are unlimited on free and free trial editions of Keap™. The daily limit applies only to outbound text messages sent through Keap™ Business Line.

Can my message limit be changed?

Yes. Keap™ reserves the right to adjust the daily outbound message limit for individual accounts based on usage patterns. To remove message limits entirely, upgrade from a free or free trial edition to a paid Keap™ plan.

What happens if I send content that violates the acceptable use policy?

Sending content that violates the Keap acceptable use policy may result in messaging restrictions or account suspension. Review the full acceptable use policy before sending messages to ensure your content complies with Keap™ guidelines.