Why Apply a Tag Through an Email Link

When a contact clicks a link in your email, they are showing you exactly what they are interested in. Adding a tag to that link in Keap™ captures that interest automatically — the moment the contact clicks, the tag is applied to their record without any manual work on your end. This makes it easy to segment contacts by interest, trigger follow-up automations, or identify your most engaged leads based on what they clicked. You can apply up to 10 tags to a single link, and the same link can create new tags, search existing ones, or remove tags.

How to Add a Tag-Applying Link in the Email Builder

1. In the Email Builder, highlight the text you want to turn into a tag-applying link.

   The screenshot below shows the Email Builder in Keap with a section of text highlighted. The highlighted text appears selected in the email body. This is the text that will become the clickable link that applies a tag when clicked by the contact.

   

2. Click the Link button in the Email Builder toolbar to open the link configuration panel.

   The screenshot below shows the Email Builder toolbar in Keap with the Link button highlighted. The Link button appears in the formatting toolbar above the email body. Clicking the Link button opens a panel where the link type and tag settings can be configured.

   

3. In the link configuration panel, click the Apply Tag dropdown and select the tag you want to apply when the contact clicks the link. After selecting the tag, click Save to apply the link to the highlighted text.

   The screenshot below shows the link configuration panel in the Keap Email Builder with the Apply Tag dropdown open. The dropdown displays a list of available tags to select from. A search field appears at the top of the dropdown to search for a specific tag by name. A Save button appears at the bottom of the panel and is active after a tag has been selected.

   

Frequently Asked Questions

What does this article cover?

This article covers how to create a link in the Keap Email Builder that applies a tag to a contact's record when the contact clicks the link. This article does not cover creating tags, managing your full tag list, or building automations triggered by tags. For a full guide to using tags in Keap, visit the Keap Help Center.

How many tags can I apply to a single email link?

You can apply up to 10 tags to a single email link. When the contact clicks the link, all selected tags are applied to their contact record simultaneously.

Can I create a new tag directly from the Apply Tag dropdown?

Yes. The Apply Tag dropdown in the link configuration panel allows you to create a new tag, search for existing tags, and remove individual tags or all tags from the link. You do not need to leave the Email Builder to create a new tag for use on a link.

Is there a limit to how many tags I can have in Keap?

There is no hard limit on the number of tags you can create in Keap. However, tags created after your account reaches 5,000 tags will not be searchable anywhere in the application, including the Email Builder Apply Tag dropdown. To keep your tags searchable and manageable, it is recommended to keep your total tag count under 5,000.

When is the tag applied to the contact's record?

The tag is applied to the contact's record at the moment the contact clicks the link in the email. The tag application is automatic and does not require any action on your end after the link has been configured and the email has been sent.