This article covers how to use the All Sales report in Keap™, including how to access the report, what sales data is displayed, how to filter by time period, and how to download the report as a CSV file. This article does not cover other report types in Keap. For an overview of all available reports, see the Keap reports overview.

Why the All Sales Report Helps You Track Business Performance

Understanding how sales are trending over time — and whether revenue is growing or declining compared to a previous period — is essential for making informed business decisions. The All Sales report in Keap displays sales data in both graphical and itemized formats, showing Total Sales, Average Order Value, and Total Number of Sales for the selected time period alongside the percentage change from the previous period. The itemized order list below the graph provides a detailed breakdown of individual transactions that can be exported to a CSV file for further analysis.

How to Access the All Sales Report in Keap

Select Reports in the left-hand side navigation of the Keap account to open the Reports section, then select All Sales.

The screenshot above shows the Keap left-hand side navigation with the Reports option selected. Selecting Reports opens the Reports section. The All Sales report is available in the Reports section.

The screenshot above shows the Keap Reports section with the All Sales report selected. The report displays the sales data graph and summary totals for the selected time period at the top of the page.

What the All Sales Report Displays

The All Sales report displays the following sales totals for the selected time period, each shown alongside the percentage change from the previous comparable period:

• Total Sales — The total revenue for the selected period.

• Average Order Value — The average revenue per order for the selected period.

• Total Number of Sales — The total count of orders for the selected period.

The screenshot above shows the All Sales report summary section in Keap. The three metric tiles display Total Sales, Average Order Value, and Total Number of Sales. Each tile shows the value for the selected period alongside the percentage change compared to the previous period — a positive percentage indicates growth and a negative percentage indicates a decline.

How to Filter the All Sales Report by Time Period

The All Sales report can be filtered to display data for the following time periods:

• Today — Sales data for the current day.

• Last 7 days — Sales data for the previous 7 days.

• Last 30 days — Sales data for the previous 30 days.

Select the desired time period from the filter options at the top of the report. The summary totals and graph update automatically to reflect the selected period and the percentage change compared to the previous equivalent period.

The screenshot above shows the time period filter options at the top of the All Sales report in Keap. Selecting Today, Last 7 days, or Last 30 days updates the report to display sales data for the selected period.

The screenshot above shows the All Sales report graph in Keap for the selected time period. The percentage change from the previous period is displayed next to the Total Sales dollar amount, indicating whether sales increased or decreased compared to the prior period.

How to View and Download the Itemized Order List

Below the graph, the All Sales report displays an itemized list of individual orders for the selected time period. The order list shows the details of each transaction including the order date, contact name, and order amount.

The screenshot above shows the itemized order list section of the All Sales report in Keap. Individual order records are listed below the summary graph, each displaying the order details for the selected time period. Select any order in the list to open the full order record.

To export the order list, select the Download Report button to download the itemized orders as a CSV file.

The screenshot above shows the Download Report button in the All Sales report in Keap. Selecting Download Report exports the itemized order list for the selected time period as a CSV file that can be opened in a spreadsheet application for further analysis.

Additional Training — Keap Academy

For a deeper walkthrough of the All Sales report and other e-commerce features in Keap, see the Keap Academy e-commerce course for Pro and Max. The course covers setup and application of e-commerce features with strategic context from Keap experts and is available to complete at your own pace.

Frequently Asked Questions

What does this article cover?

This article covers how to use the All Sales report in Keap, including how to access the report, what sales data is displayed, how to filter by time period, and how to download the report as a CSV file. For an overview of all available reports, see the Keap reports overview.

What metrics does the All Sales report show?

The All Sales report shows Total Sales, Average Order Value, and Total Number of Sales for the selected time period. Each metric is displayed alongside the percentage change compared to the previous equivalent period — for example, if Last 30 days is selected, the percentage change compares the current 30-day period to the prior 30-day period.

Can I export the All Sales report data?

Yes. Select the Download Report button in the All Sales report to export the itemized order list as a CSV file. The CSV file contains the order details for the selected time period and can be opened in a spreadsheet application for further analysis or record-keeping.

What time periods are available in the All Sales report filter?

The All Sales report can be filtered by three time periods — Today, Last 7 days, and Last 30 days. Selecting a time period updates the report summary totals, the graph, and the itemized order list to display data for the selected period alongside the percentage change from the previous comparable period.