This article covers how to create, publish, share, edit, and report on landing pages in Keap™. Landing pages are custom-designed pages hosted by Keap that capture new leads through built-in forms.

Note: Keap Pro accounts support one sub-page (thank you page) per landing page. Keap Max, Ultimate, and Max Classic accounts support multiple sub-pages per landing page.

Create a New Landing Page

1. Navigate to Marketing, then select Landing Pages.

   

   The screenshot above shows the Landing Pages option in the Keap Marketing section.

2. Select Create a landing page.

   

   The screenshot above shows the Create a landing page button on the Landing Pages list.

3. Select a Template or choose Start from Scratch.

   

   The screenshot above shows the template selection screen for a new landing page.

4. Enter a name for the landing page and select Continue.

   

   The screenshot above shows the landing page naming dialog.

5. Design the landing page using the landing page editor.

6. Select Next to publish the landing page.

   

   The screenshot above shows the Next button in the Keap landing page editor.

Share a Published Landing Page

• Landing page URL — A custom URL is generated based on the landing page name. Copy the link and share it on social platforms or link to it from a website. When the page name is changed, the URL slug updates automatically.

  

  The screenshot above shows the landing page URL and slug in the Keap landing page settings.

• Edit the URL slug — The slug can be changed independently by selecting Edit URL on the landing page settings screen.

• Use an existing website domain — Select Edit URL, then choose Use your existing website domain and follow the steps. A subdomain must be configured before proceeding (for example, subdomain.domain.com). The landing page URL will then follow the format domain.com/landing-page-name. URL propagation may take up to 48 hours after the domain is connected.

  

  The screenshot above shows the Edit URL screen with the custom domain option.

  

  The screenshot above shows the custom domain configuration steps in Keap.

• Embed on a website — A JavaScript snippet is available to embed the landing page as an iframe on an existing website. Copy the code and paste it into a page on the website using the site's HTML editor.

Edit a Landing Page

1. Navigate to Landing Pages.

2. Select the three-dot menu icon next to the landing page to edit.

3. Choose Edit from the dropdown.

   

   The screenshot above shows the three-dot menu with the Edit option on the Landing Pages list.

4. Make the changes and select Next.

   

   The screenshot above shows the Keap landing page editor with the Next button.

5. Select Publish changes to make the edits live.

   

   The screenshot above shows the Publish changes button on the Keap landing page publishing screen.

Note: Changes to a published landing page may take 15–30 minutes to appear on the live version of the page.

Note: When using the State field on a landing page form, the Country field must also be included in the form.

Landing Page Reporting

Landing page performance can be tracked by page views, unique visitors, and conversion rate.

1. Navigate to Landing Pages.

2. Select Filter.

3. Choose Published from the dropdown.

   

   The screenshot above shows the Published filter option on the Keap Landing Pages list.

4. Review the statistics for each published landing page.

   

   The screenshot above shows the landing page statistics for published pages in Keap.

Frequently Asked Questions

What does this article cover?

This article covers how to create, publish, share, edit, and report on landing pages in Keap, including URL configuration, domain connection, and conversion rate tracking.

How can a contact who fills out a landing page be followed up with automatically?

Landing pages are available as triggers in both Easy and Advanced Automations to create automatic follow-up after a contact submits a landing page form.

Are there differences between Pro and Max landing pages?

The landing page building experience is the same across editions. Max, Ultimate, and Max Classic accounts can add multiple sub-pages to a landing page. Pro accounts are limited to two pages total, including the thank you page.

Can different landing pages use different subdomains?

No. Only one subdomain can be configured and it is shared across all landing pages in the account.

Will a landing page submission re-opt in a contact who has previously opted out?

No. Landing page submissions cannot re-opt in contacts whose email status is currently opted out. To re-opt in an opted-out contact, a web form must be used instead.

How is the conversion rate calculated?

Conversion rate is calculated as: (Form Submissions ÷ Unique Visitors) × 100. Unique visitors are based on distinct visitorId values. Form submissions are the number of successful form submissions tracked on the landing page.

Conversion rate is not based on the number of contacts tagged. It is visitorId-based, not contactId-based. A single person may appear as multiple unique visitors if they use different devices or browsers, or if browser storage is cleared.

Why does the conversion rate not match the number of tagged contacts?

Conversion rate counts unique visitors, not contacts. The visitor count may include:

• The same person visiting from different devices or browsers.

• Return visits after clearing browser storage.

• Incognito or private browsing sessions.

• Visits where the form was not submitted.

• Visits from external bots or crawlers.

• Visitors who opened the page but did not submit the form.

• Visitors who submitted the form but were not tagged due to automation logic.