This article covers all available custom field types for contact and company records in Keap™, including text and number fields, date fields, option list fields, and specially formatted fields. Choosing the correct field type for the data being stored ensures the field works correctly for reporting, searching, and merge field use.

Keap Pro accounts can create up to 100 custom fields for contact and company records. Keap Max accounts can create up to 150 custom fields.

Important: A field type cannot be changed after the field is created. For example, if a Radio field is created and a Drop-down is needed instead, a new Drop-down field must be created and the old Radio field removed. In many cases, existing field data can be exported to a CSV file and reimported into the new field.

Note — Max Classic to Keap Ultimate: If toggling from Max Classic to Keap Ultimate and the account has custom date/time fields, those fields will appear on the contact record but cannot be edited. New date/time custom fields cannot be created in Keap Ultimate as this field type is not currently supported.

Text and Number Fields

Text and number fields store a variety of custom information and are most commonly used as reference fields and merge fields in emails, letters, and task templates.

Text

Stores all types of data including letters, numbers, and symbols. Limited to 255 characters. Best used for short-answer input.

The screenshot above shows the Text field type in the Keap custom field configuration screen.

Text Area

Stores all types of data including letters, numbers, and symbols. Allows up to approximately 65,000 characters (around 9,000 words). Commonly used to capture open-ended feedback from web forms such as surveys or contact forms.

The screenshot above shows the Text Area field type in the Keap custom field configuration screen.

Whole Number

Stores whole numbers only. Does not accept letters, symbols, or decimal points.

The screenshot above shows the Whole Number field type in the Keap custom field configuration screen.

Decimal Number

Stores decimal numbers. Does not accept letters or symbols. Values are rounded to the hundredths place.

The screenshot above shows the Decimal Number field type in the Keap custom field configuration screen.

Percent

Stores any number and displays it with a decimal point and a percentage symbol (%).

The screenshot above shows the Percent field type in the Keap custom field configuration screen.

Currency

Stores any number and displays it with a decimal point and a dollar sign ($).

The screenshot above shows the Currency field type in the Keap custom field configuration screen.

Date Fields

Date fields store custom date information such as birthdays, special events, and renewal dates. Date values can be merged into emails, letters, and task templates for personalization and event reminders.

Date

Stores a custom date. Enter the year directly or use the up and down arrows to select it.

The screenshot above shows the Date field type in the Keap custom field configuration screen.

Day of Week

Stores the name of a day of the week in text format (for example, Monday).

The screenshot above shows the Day of Week field type in the Keap custom field configuration screen.

Month

Stores the name of a month in text format (for example, January).

The screenshot above shows the Month field type in the Keap custom field configuration screen.

Year

Stores a year in numerical format (for example, 2024).

The screenshot above shows the Year field type in the Keap custom field configuration screen.

Option List Fields

Option list fields create a defined set of selectable values rather than allowing free-text input. This makes them ideal for searching, filtering, and reporting because the data is consistent and structured.

Radio

Displays all options as radio buttons simultaneously. Only one option can be selected at a time.

The screenshot above shows the Radio field type in the Keap custom field configuration screen.

Drop-down

Creates a dropdown list of options. The list must be opened to view and select a value. Only one option can be selected at a time. Drop-down lists support up to 2,000 characters or 499 items.

The screenshot above shows the Drop-down field type in the Keap custom field configuration screen.

Checkboxes

Displays all options as checkboxes. Unlike Radio fields, multiple checkbox options can be selected simultaneously.

The screenshot above shows the Checkboxes field type in the Keap custom field configuration screen.

User

Displays a list of Keap users. Useful for merging multiple user names into messages — for example, a sales representative and account manager.

The screenshot above shows the User field type in the Keap custom field configuration screen.

Specially Formatted Fields

Specially formatted fields extend the standard contact record fields by providing additional structured input options for common data types.

Email Address

Stores an additional email address beyond the standard email fields on the contact record.

The screenshot above shows the Email Address field type in the Keap custom field configuration screen.

Phone Number

Formats the stored number as a US phone number in the format (XXX) XXX-XXXX. Use this field type to add more than five phone numbers to a contact record.

The screenshot above shows the Phone Number field type in the Keap custom field configuration screen.

State

Creates a US state dropdown with all 50 states as selectable options.

The screenshot above shows the State field type in the Keap custom field configuration screen.

Website

Stores a web address and converts it to a clickable hyperlink for one-click access to the website.

The screenshot above shows the Website field type in the Keap custom field configuration screen.

Frequently Asked Questions

What does this article cover?

This article covers all available custom field types for contact and company records in Keap. For help creating custom fields, see the Keap custom fields setup documentation.

Can a custom field type be changed after the field is created?

No. Field types cannot be changed after a field is created. To use a different field type, create a new field with the correct type and remove the old one. Existing data can often be exported as a CSV file and reimported into the new field.

How many custom fields can be created?

Keap Pro accounts can create up to 100 custom fields across contact and company records. Keap Max accounts can create up to 150 custom fields.