With Business Center's Social Feature, you are able to connect up to five social media platforms - including LinkedIn! You may be wondering what the difference is between LinkedIn & Facebook or Twitter...and how you should be using your LinkedIn Company Page. Lucky for you, we are going to offer you some additional tips below!
Aside from using our content repository of over 500,000 pieces of viral content, we wanted to list some best practices for using a LinkedIn Company Page.
Keep It Professional
LinkedIn is a professional networking social media platform. Anything you share on your company page should be polished and clear. The users on this platform are there to network, recruit, or get themselves hired, so they while they will be looking for personality that matches their own, they will also want to know they can trust your business. First impressions are everything, so make sure what you are sharing on your company page sends the right message.
Brand Your Page
Having a cover photo and a profile image are really important. You can use your logo, similar to what PepsiCo has done in the above screenshot, and possibly use a clean-looking product image or professional image of your staff as the cover photo. Colors should match, and logos should be easy to read.
Share Visual Content
LinkedIn loves images just as much as Facebook does. Be sure that when you are sharing your content to your page that you are including a really great image to go along with the message.
Engage with Your Followers
No one likes to be left hanging in a conversation! Be sure to use your Thryv Social to respond to comments that are being left by your followers. This helps to establish you as a thought leader in your industry.
Create an Incredible Business Description
Google will see the first 126 characters from your LinkedIn Company Page and use that to help you rank on their site. Be certain that you have spell-checked everything and are doing a killer job of showcasing exactly what your company is about!
We hope that these tips help you really own your LinkedIn Company page. If you have additional questions, take them over to our Community - we would love to hear from you!