Why Tracking Spam Reports Protects Your Business

Email marketing only works when your messages actually land in your customers' inboxes. Every time someone marks your email as spam, your sender reputation drops, and the next campaign you send is more likely to land in junk folders instead of reaching the customers who want to hear from you. Tracking spam reports from your email Announcements in Thryv Business Center lets you spot the recipients who flagged your campaign, remove them from future sends, and protect your deliverability for the customers who actually want your communication. Your campaigns reach more inboxes, your engagement goes up, and you stay compliant with email marketing laws at the same time.

This article walks you through how to view spam report statistics for your email Announcements in Thryv Business Center and explains what spam tracking means for your CAN-SPAM Act compliance. It does not cover sending email Announcements, configuring your client intake form for marketing consent, or general email deliverability troubleshooting. For Anti-Spam laws and Thryv's policies, see Anti-Spam Requirements for Email & Text(SMS) Campaigns/Announcements.

What Email Metrics Are Tracked for Each Announcement

When you send an email Announcement from Thryv Business Center, the system tracks the performance of that campaign across the following metrics for the last 30 days:

• Sent. The total number of emails the system attempted to send for the Announcement.

• Delivered. The number of emails that successfully reached a recipient's inbox.

• Viewed. The number of recipients who opened the email.

• Clicked. The number of recipients who clicked a link in the email.

• Engaged. The total interaction recipients had with the email.

• Bounced. The number of emails that failed to deliver.

• Spam. The number of recipients who reported your email as spam, including the specific email account that took the action.

Seeing the specific email accounts that reported you as spam allows you to remove those recipients from future email Announcements and maintain compliance with email marketing regulations.

How to View Your Spam Counter and Stats

To view the spam counter and all other delivery statistics for an email Announcement, click Announcements in the left-hand navigation. Then click Delivery History to see your sent Announcements. Find the Announcement you want to review, click the three dots icon next to it, and select View Stats.

The Statistics View Stats screen displays the seven delivery metrics for an email Announcement: Sent, Delivered, Viewed, Clicked, Engaged, Bounced, and Spam. A red arrow highlights the Spam counter at the right side of the metrics row. Below the metrics, a list of recipients displays each recipient's name and their interaction status with the Announcement.

CAN-SPAM Act Compliance and Your Email Marketing

All businesses that use Thryv Business Center for email marketing must comply with CAN-SPAM Act requirements. This includes actively monitoring spam reports and removing recipients who have flagged your emails as spam from your future marketing campaigns.

The most effective way to prevent spam reports in the first place is to make sure every recipient on your email marketing list has given you explicit consent to be contacted. A simple way to collect this consent is to include a marketing consent checkbox on your client intake form, so every new client opts in to your email Announcements before they are added to your list.

For a full breakdown of Anti-Spam laws and how Thryv handles email and SMS marketing compliance, see Anti-Spam Requirements for Email & Text(SMS) Campaigns/Announcements.

Frequently Asked Questions

How far back do the email stats go?
The stats displayed for each email Announcement reflect activity from the last 30 days. To track long-term campaign performance, review your stats regularly before the 30-day window expires.

Can I see which specific email accounts reported me as spam?
Yes. The spam section of the View Stats screen lists the specific email accounts that flagged your Announcement as spam. Use this list to remove those recipients from future email Announcements.

What should I do if a client reports me as spam?
Remove the email account that reported you as spam from future email Announcements. Continuing to send marketing emails to recipients who have flagged you as spam damages your sender reputation, reduces deliverability for the rest of your list, and may violate CAN-SPAM Act compliance.

How do I prevent clients from reporting my emails as spam?
The most reliable way to prevent spam reports is to make sure every recipient has explicitly consented to receive email marketing from you. Adding a marketing consent option to your client intake form is the easiest way to collect this consent at the moment a client becomes part of your list.

Where can I learn more about CAN-SPAM Act compliance and Thryv's policies?
For a complete breakdown of Anti-Spam laws and Thryv's email and SMS marketing policies, see Anti-Spam Requirements for Email & Text(SMS) Campaigns/Announcements.

What does this article cover?
This article covers how to view spam report statistics for your email Announcements in Thryv Business Center, including the location of the spam counter, the metrics tracked for each Announcement, and how spam tracking relates to CAN-SPAM Act compliance. It does not cover sending an email Announcement, configuring marketing consent on your client intake form, or general email deliverability troubleshooting. For Anti-Spam laws and policies, see Anti-Spam Requirements for Email & Text(SMS) Campaigns/Announcements.