Generally, another company’s logo, brand name, slogan or other similar term should not be used in your business’s promotional materials without their permission. It may violate a company’s trademark rights to use their logo or business name in a way that implies that they are associated or affiliated with you, or that they endorse your business, if they did not, or that tries to take advantage of the good reputation of another business to sell your products or services, or that may confuse potential buyers in the market who are looking for the other business.
Also, avoid creating a logo for your business that resembles the logo of another business or a recognizable brand. It could violate that company’s trademark if your similar logo might cause confusion in the marketplace or if you are trying to use their business’s reputation to promote your product without their permission.
This “Best Practices” content is provided for convenience and information only and is not intended as legal advice. We do not claim that this information represents an accurate summary of the laws in this area or that it will be updated for any changes. Please consult an attorney for questions about your compliance with applicable laws.