Reaching your audience on Threads doesn't have to mean extra work. By connecting your Threads account to your social media manager, you can create, schedule, and publish Threads content in the same place you manage all of your other social media, saving time and keeping your messaging consistent across platforms.

This article covers the following:

• What Is Threads and Why Connect It?
• Before You Begin
• How to Connect Your Threads Account
• How to Reassign Existing Content from X to Threads in Bulk
• How to Confirm Your Threads Account Is Connected
• Frequently Asked Questions

This article covers connecting Threads to your social media manager. This article does not cover creating a Threads account. To create a Threads account, visit Instagram's guide to setting up a Threads account . This article does not cover scheduling or publishing social media posts. To learn how to create and schedule social content, see How To Schedule a Social Post for Specific Dates.

What Is Threads and Why Connect It?

Threads is a social media platform developed by Meta, the company behind Facebook and Instagram, designed for sharing short text updates, photos and videos. Threads is tightly integrated with Instagram, which means your existing Instagram followers can find and follow your Threads profile without any additional setup on their part. Connecting Threads to your social media manager lets you manage Threads content alongside your other social accounts without switching between apps.

Before You Begin

Connecting Threads to your social media manager requires an active Threads account. Threads accounts are created through an existing Instagram account a standalone Threads signup is not available. If you have not yet created a Threads account, visit Instagram's guide to setting up a Threads account before continuing. You will also need your Instagram login credentials available, as the connection process requires you to authenticate through Instagram.

How to Connect Your Threads Account

Step 1: Open Your Social Account Settings

Click Social in the left-hand navigation.

Then click the Gear icon in the upper area of the Social page to open your social account settings.

Step 2: Add a New Social Account

On the Social Settings page, click Add New. A list of available social platforms will appear.

Step 3: Select Threads

Click the Threads tile. The connection flow will launch and prompt you to authenticate with Instagram.

Step 4: Log In to Instagram

Because Threads is linked to Instagram, the connection process authenticates through your Instagram account. If you are already logged in to Instagram on your device, your current Instagram profile will appear and you can proceed without entering your credentials again. If you are not logged in, enter your Instagram username and password to continue.

Step 5: Grant Permissions

After authenticating with Instagram, a permissions screen will appear listing the access your social media manager is requesting from your Threads account. Review the listed permissions and click Continue to authorize the connection. Granting these permissions allows your social media manager to publish content to Threads on your behalf.

How to Reassign Existing Content from X to Threads in Bulk

If you have previously scheduled or drafted social content with X (formerly Twitter) set as the default account, you can reassign that content to Threads in bulk immediately after connecting your Threads account. A prompt will appear on screen showing the number of content items currently assigned to X. To reassign all of those items to Threads at once, click Select [#] Content Items. Reassigning content in bulk is optional, you can also update individual content items manually at any time.

How to Confirm Your Threads Account Is Connected

After completing the connection flow, your social media manager will return you to the Social Settings page. Your Threads account will appear in the list of connected accounts. If the Threads account is listed, the connection was successful and you can begin creating and scheduling Threads content from your social media manager.

Frequently Asked Questions

Do I need an Instagram account to connect Threads?

Yes. Threads accounts are created through Instagram and cannot exist independently. You must have an active Instagram account before you can create a Threads account or connect Threads to your social media manager. To create a Threads account, visit Instagram's guide to setting up a Threads account .

What happens if I skip the bulk reassignment step?

If you skip the bulk reassignment step, your existing content items will remain assigned to X (formerly Twitter). You can reassign individual content items to Threads manually at any time from your social content manager.